(Andrea Collins, Chief Marketing Officer, Hippo. Source: Hippo.)
Hippo (Palo Alto, Calif.), a home insurance group focused on proactive home protection, has announced the appointment of Andrea Collins as Chief Marketing Officer. With more than two decades of marketing experience, including her previous role as Hippo’s VP of Marketing from 2017 to 2022, Collins returns to the company’s leadership team to oversee marketing.
Rick McCathron, President, Hippo.
“I am thrilled to welcome back such an accomplished marketer and a former Hippo leader back to the pod,” comments Rick McCathron, President and CEO, Hippo. “Andrea’s expertise in crafting impactful marketing strategies for both D2C and B2B audiences, combined with her deep commitment to our mission, will drive the innovation and brand experience our customers value and our partners trust.”
Collins brings significant insurance and technology experience, having buildt trusted brands and crafted resonant narratives for diverse audiences across the industry, according to a Hippo statement. Prior to rejoining Hippo, Collins served as Chief Marketing Officer at cyber InsurTech Cowbell (Pleasanton, Calif.) and Chief Marketing Officer at Flyhomes (Seattle), an AI-powered residential real estate platform. In both roles, Collins strengthened each company’s performance by driving top-line growth, decreasing customer acquisition costs, and rebranding each organization to better meet the needs of their customers.
During her initial tenure at Hippo, Collins developed and scaled the company’s marketing strategy, pioneered the brand, and was an instrumental leader in taking the company public.
“Hippo has remained close to my heart for its commitment to customers, unwavering vision to protect the joy of homeownership, and dedication to delivering tailored protection for homeowners,” Collins says. “I couldn’t be more excited to return to lead marketing, help elevate Hippo to new heights and deepen our investment in key distribution channels as we scale our New Homes Program—providing homebuilders access to an embedded insurance solution to streamline closings.”
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