Zywave Announces New Offering to Connect Brokers with Carrier Content

Carrier Content Cloud Distribution enables carriers to get their content in front of thousands of P&C and employee benefits brokers.

(Image source: Zywave.)

Zywave (Milwaukee, Wisc.), a provider of distribution-related SaaS solutions to the insurance industry, has announced the launch of Carrier Content Cloud Distribution, a new solution that leverages Zywave’s Content Cloud to distribute collateral and thought leadership material from insurance carriers to a network of brokerages and agencies serving the property/casualty and employee benefits markets. With an integrated, user-friendly reporting dashboard, carriers are able to seamlessly track impressions, shares and downloads of their uploaded content, a Zywave statement says.

Jeff Cohen, SVP, Zywave.

“The Carrier Content Cloud Distribution solution is a game-changer for carriers by enabling them to expand their reach in the broker ecosystem through Zywave’s world-class content distribution channel,” comments Jeff Cohen, SVP, Zywave. “This helps carriers position themselves as thought leaders and industry experts, while expanding trading relationships and bolstering submission flow. The true beneficiary is a more informed policy holder.”

Zywave reports that, in 2021, over five million pieces of content were downloaded from its content platform. The vendor says that Carrier Content Cloud Distribution is designed specifically for insurance carriers to upload content and control where and how that content is distributed. Zwave says its solution also enables carriers to choose which users and specified agencies can access their content, as well as which assets are accessible. With direct access to Zywave’s vast network of insurance professionals, carriers will have the opportunity to increase brand awareness and increase revenue potential, while maintaining good stewardship among brokers and policyholders, the vendor says.

Time-Saving Capability

Zywave says that the reporting functionality within the Carrier Content Cloud Distribution solution provides carriers visibility into the number of companies that view their imported assets, with all reporting measures available to download for offline analysis. “This time-saving capability delivers key insights into how each piece of content is performing, in addition to showing who are the most engaged users of the content, which, ultimately, can lead to a larger prospect pool,” the vendor statement adds.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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