Zywave Acquires Prospecting Solutions Vendor miEdge

The acquisition equips the company with a robust database offering for prospecting and enhances its existing client delivery, analytics and content solutions.

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Zywave, a Milwaukee, Wisc.-based InsurTech provider of sales management and client delivery solutions, has announced its acquisition of miEdge (Bedford, New Hampshire), a provider of lead generation, data analytics and prospecting solutions for the insurance industry founded in 2011. Together with Zywave’s existing portfolio of applications, the acquisition equips the company with not only the industry’s most robust database offering for prospecting, but also significantly enhances its existing client delivery, analytics and content solutions, according to a Zywave statement.

Jason Liu, CEO, Zywave.

More than 80 of the top 100 U.S. insurance brokers and numerous national and regional insurance carriers rely on the accuracy of the company’s data to identify leads, research competitors, underwrite submissions and understand market dynamics to grow their business, according to Zwave’s statement on the acquisition. The acquiring company characterizes miEdge’s key differentiator as its ability to aggregate many different disparate data sources, creating an unparalleled “network” effect view of an employer’s insurance profile.

Powerful, Precise Prospecting Tool

“The broad reach of data, unmatched filtering options, and year-over-year analysis functionality within miEdge make it like no other data source in the industry,” comments Jason Liu, chief executive officer of Zywave. “These features combine to offer the most powerful, precise prospecting tool available to agency owners and brokers, unlocking potential for exponential business growth.”

Zywave reports that it will integrate the miEdge solution into the Sales Cloud offering, as well as leverage the data source internally to significantly enhance functionality within a variety of additional content and analytics solutions. The miEdge offering further advances Zywave’s machine learning capabilities and provides an easy-to-use, intuitive interface for navigating multiple data sources that have been cleansed and combined by proprietary business logic, algorithms, and machine learning to provide unrivaled data intelligence, according to the vendor statement.

Mark Smith, Founder and CEO, miEdge

With the addition of the miEdge solution and its extensive team of data services experts, Zywave says will significantly expand its existing data services division. The expanded team will work to further integrate miEdge data into Zywave’s Product Cloud Portfolios. Along with his staff, Mark Smith, founder and CEO of miEdge, will join Zywave in a leadership capacity with an immediate focus on integration operations.

Real-Time, Relevant Content

“miEdge believes the future of the insurance industry will be grounded on two foundational principles: data and content,” comments Smith. “When we combine miEdge’s data with Zywave’s unparalleled content offering, the result will be transformational. The concept of using data to deliver real-time and relevant content doesn’t exist in this business today, but with our new partnership, it becomes real. Our customers will now have access to broader capabilities, unlocking endless potential for growth.”

miEdge technology solutions include its mobile-enabled Employee Benefits and Property & Casualty prospecting platforms, which can be seamlessly integrated into select agency management and customer relationship management systems, according to Zywave. The platform’s more than 30 million company signature records combine to make up 3.5 million employer insurance profiles, Zywave repors.

Headquartered in Bedford, New Hampshire, miEdge was founded in 2011. Today, more than 80 of the top 100 U.S. insurance brokers and numerous national and regional insurance carriers rely on the accuracy of the company’s data to identify leads, research competitors, underwrite submissions and understand market dynamics to grow their business. miEdge’s key differentiator is its ability to aggregate many different disparate data sources, creating an unparalleled “Network” effect view of an employer’s insurance profile.

Zywave Product Enhancements Address Prospecting Challenges

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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