(Detail of Brooklyn Bridge, by Jim Henderson.)
InsureTech startup Zipari (Brooklyn, N.Y.) has announced that it has raised $7 million in a Series A funding round led by Vertical Venture Partners (Santa Clara, Calif.). Zipari reports that it will use the funds to scale its operation to meet expanding demand for its suite of CRM-centered software-as-a-service solutions for health insurers.
Zipari’s InsureCX solution is architected with a layer of predictive analytics and rules that is capable of progressively learning about the needs of individual health insurance members through the touchpoints they have with their insurer. The engagement value of that developing customer experience builds trust and drives greater member lifetime value, according to the vendor. The application gives users omni-channel views into real-time consumer activity, combined with segmentation and predictive analytics that enable insurers to anticipate what members will want next as a class and as individuals, the vendor says.
“This capital expands our ability to address insurance carriers’ need for analytics to understand customers, and highly customized CRM solutions,” comments Mark Nathan, Zipari’s CEO. “It is acknowledgement of our success in helping insurance companies personalize offerings, gain real-time consumer behavior insight, monitor member value, intelligently reengage consumers, and our team’s ability to implement fast and maintain easily.”
“Zipari is led by a management team with extensive experience in the insurance industry,” comments Vertical Venture Partners Founder and Managing Director David Schwab. “They are scaling a business that is supported by customer revenue. They have developed a complete product portfolio and they are driving success through a well-tested vertical approach.”