Zinnia Closes Acquisition of Ebix’s North American Life and Annuity Assets

The assets acquired will become a newly formed business line within Zinnia called Life and Annuity Exchange Solutions.

(Image source: Zinnia webpage.)

Zinnia Corporate Holdings (Topeka, Kans.), a life and annuity insurance technology services company owned by Eldridge Industries (Greenwich, Conn.), has announced the closing of Zinnia’s acquisition of Ebix’s North American Life and Annuity Assets.

Zinnia says the acquisition positions the company as a partner of choice in the life and annuity industry and expands its offerings with insurance focused CRM & agency management, market-leading research, quoting, illustration, order entry tools, and a comprehensive underwriting platform, which will simplify experiences for advisors and their clients. Zinnia reports that the company will be welcoming over 770 new team members across 6 locations in India and the United States.

The L&A assets acquired, including SmartOffice, Vital Sales Suite, Winflex, AnnuityNet, LifeSpeed, TPP (The Policy Processor), as well as products and services provided by the consulting organization, will become a newly formed business line within Zinnia called Life and Annuity Exchange Solutions.

Zinnia says that Global operations across the L&A Assets will be uninterrupted for customers and partners, providing continuity for the life insurance and annuity ecosystem. Zinnia says the acquisition will further enable the company to better serve carriers, distributors, and consumers as it builds the modern rails of the insurance industry.

Zinnia to Acquire Ebix Inc.’s Life and Annuity Software Assets

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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