Zerology Selects Trov to Deliver Data-Driven Insurance Product for Electric Vehicles

Trov will use anonymized vehicle data to address the complex risk management challenges faced by Zerology’s Tesla fleet Madison, Wisc.

(Image source: Homepage of Madison, Wisc.-based Zerology.)

Mobility Transformation, Inc., the parent company of transportation startup Zerology (Madison, Wisc.), has selected Trov’s (San Francisco) Mobility Insurance Platform to power its carshare fleet of Tesla Model 3s in Madison, Wisc. Trov will use anonymized vehicle data from Zerology’s Tesla fleet to address the complex risk management challenges Zerology faces.

Ian Sweeney, General Manager, Mobility, Trov.

Zerology’s business model is to offer consumers convenient, eco-friendly ways to arrive at their chosen destination. The brand is focused on helping growing cities become thriving, sustainable communities by enabling on-demand access to emission-free transportation.

Trov and Zerology’s collaboration will launch in Zerology’s hometown of Madison, where the company currently offers ride-hail, car-share, and van-pool

services to consumers. With Trov’s technology integration, Zerology’s fleet will be the very first to leverage individual Tesla vehicle data to inform an on-demand commercial insurance product.

“We’re delighted to partner with Zerology to unleash the power of their connected vehicle data to assign just-right, just-in-time insurance, to generate meaningful efficiencies and to power digital risk management,” comments Ian Sweeney, SVP & GM, Trov Mobility.

Launched in 2019, Zerology pitched itself as helping to make Madison the world’s most sustainable city, starting with zero-emission vehicles for carshare and rideshare service. The company partnered with Green Cab to replace its fleet’s emissions to zero using a fully-electric fleet of Tesla Model 3s. With Trov’s technology platform, Zerology can establish a known risk profile that will enable better risk mitigation and elimination, lower costs, and ultimately shift more resources toward its broader ecological mission.

Shree Kalluri, Founder and CEO, Zerology.

Optimizing Coverage

“From the beginning, we felt Trov understood our services and technology platform, helping tailor an insurance plan to fit our digital transportation products,” comments Shree Kalluri, Founder and CEO, Zerology. “With Trov, we are optimizing coverage depending on the movement of our vehicles. That results in significant cost savings to provide our customers with affordable shared mobility solutions.”

Trov has designed intelligent on-demand insurance and risk management technology specifically to meet the needs in new mobility, from bike-sharing to autonomous vehicle fleets. Its current partners include Alphabet’s (Mountain View, Calif.) self-driving ride-hailing service, Waymo, and Free2Move, Groupe PSA’s  (Paris) car-sharing service.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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