Zenith Insurance Achieves Improved Business Performance with SAS Technology

Following Zenith’s acquisition by Gibraltar-based Markerstudy Holdings, the company needed to address legacy data platform issues and Solvency II compliance concerns.


Zenith Insurance, a U.K.-based subsidiary of Gibraltar-based insurer Markerstudy Holdings, has achieved business performance improvement through more efficient use of its data following the deployment of technology from SAS (Cary, N.C.). The Hayward’s Heath, England-based personal lines carrier has expanded reporting and analytical capabilities to four times as many people who require access to the information, according to the vendor.

Zenith has deployed the unified SAS Data Management platform; SAS Enterprise BI Server, which integrates SAS, role-based interfaces and Microsoft Office; and SAS Enterprise Guide, which the vendor describes as a point-and-click, menu- and wizard-driven tool that empowers users to analyze data and publish results.

Prior to the SAS implementation, eight employees supported the demands of 80 associates using Zenith’s data, including claims handlers, salespeople and management, according to a vendor statement. Today a team of 12 supports more than 300. The statement describes the new process as more efficient and supporting better claims management-related decisions, such as enabling quick approval to improve customer experience or further investigation of potentially fraudulent behavior.

“Users across the business quickly recognized the benefits of the new, easy-to-use system, which is now part of their day-to-day activities,” according to the SAS statement. “The team initially used SAS to build their own reports without the help of management information, but now the same documents are built automatically, saving time and resources.”

Consolidation Issues

Zenith had consolidation issues associated with five disparate data systems, as well as Solvency II compliance concerns at the time of its acquisition by Markerstudy in early 2010. Zenith worked with Achieve Intelligence and SAS to bring all of the company’s data into a SAS enterprise data warehouse, a unified platform designed with IT and business collaboration in mind, according to SAS. Improved data quality helped streamline reporting and, most importantly, offered management a clearer view of the business, giving it the confidence to make decisions knowing the information was accurate, according to the vendor.

“As we expanded our business, it was important for management to have a good overview of how the different lines of business were performing at a group level,” comments Jason Cabral, Group Head of Pricing and Management Information at Zenith Insurance. “A siloed structure with disparate data sources slowed decision making and did not allow us to analyze data at a granular level. SAS has been instrumental in helping us achieve a more accurate view of our data, allowing us to move faster and be more competitive.”

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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