YuLife Partners with HR Consultancy Buck

Incentive-based life insurance provider YuLife adds global, integrated HR consulting, benefits administration and technology services provider to its cohort of strategic partners.

(Image source: YuLife homepage.)

YuLife, a London based group life insurance distributor emphasizing policyholder wellbeing, has begun a partnership with Buck (New York), a global integrated HR and benefits consulting, technology, and administration services firms. Buck’s roster of clients includes a broad range of firms, from SMEs to large corporate enterprises, and its partnership with YuLife derives from the two companies’ shared adherence to core principles of innovation, expansion and customer-centred operations, according to a YuLife statement. As a result of the partnership, Buck will expand its market offering by extending access to YuLife’s group life insurance product, alongside its current provider portfolio, to its clients.

Barry Waring, Head of Broker Distribution, YuLife.

YuLife markets itself as the first life insurance provider which incorporates incentive-based employee benefits into group coverage. The company reports that it partners exclusively with firms which demonstrate clear commitment to sustainability and wellbeing among policyholders and their own business operations, a vision of “democratized, forward-facing life insurance” and that conduct their business in a positive socially responsible manner.

“We are thrilled to partner with Buck, a highly regarded and industry leading employee benefits consultancy with a reputation for excellence,” comments Barry Waring, Head of Broker Distribution, YuLife. “For too many years, the life insurance industry has been overly focused on death, rather than life. Our partnership with Buck shows that more and more broker firms share our emphasis on regular interaction with policy holders and providing them with tangible value every single day.”

Addressing Individuals’ Unique Needs

YuLife’s app offers users “yucoin” for completing wellness activities, from exercise to mindfulness, which can then be converted into vouchers or discounts for a range of popular products and services. YuLife’s range of wellbeing services is intended to allow for treating individual employees differently. That varied approach offers employers the opportunity to demonstrate their care and commitment to employees, according to the company statement.

“Partnering with YuLife is an opportunity to work alongside a new, dynamic and innovative player in the insurance market,” comments Anne-Marie Ayre, Head of Health and Productivity, Buck. “Wellbeing has always been important to our clients and their employees, even more so in this unprecedented time. YuLife strives to provide group life insurance using advanced technology, encompassing comprehensive wellbeing services and a user-friendly platform. We at Buck want to help our clients and their employees be the best they can and partnering with YuLife will enhance the services we offer to many businesses across the U.K.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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