Yaffa Cohen-Ifrah Joins Vitech as SVP of Marketing

Cohen-Ifrah will oversee and execute Vitech’s marketing and communication strategies, themes, messages, and plans, in alignment with broader company objectives and strategies.

(Yaffa Cohen-Ifrah. Image source: Vitech.)

Vitech Systems Group (New York), a provider of cloud-based insurance administration software, announced today that Yaffa Cohen-Ifrah has joined Vitech as Senior VP of Marketing. Cohen-Ifrah will oversee and execute Vitech’s marketing and communication strategies, themes, messages, and plans, in alignment with broader company objectives and strategies.

Gary Sherne, Chief Revenue Officer, Vitech.

Cohen-Ifrah joins Vitech from Sapiens (Holon, Israel), a global provider of software solutions for the insurance industry, where she served as the Chief Marketing Officer & Head of Corporate Communications. In that role, she was responsible for all aspects of Sapiens’ global marketing strategy, including brand strategy, messaging, communications, public relations, and demand generation.

“We are extremely excited to have Yaffa join our team,” comments Gary Sherne, Chief Revenue Officer, Vitech. “Her proven success, leadership experience, industry expertise, and strategic vision will be critical in maximizing our marketing and communications impact and reach.”

Expanding Vitech’s Marketing and Communications Operations

“I am thrilled to join Vitech’s senior executive leadership team,” comments Yaffa Cohen-Ifrah. “I am looking forward to being a key contributor to Vitech’s overall growth strategy by leveraging my skills and strategies to expand Vitech’s marketing and communications operations.”

Vitech provides cloud-based administration software to retirement, insurance and investment organizations, counting Prudential Financial (Newark, N.J.) and Manulife (Toronto) among its customers. The firm has over 1,200 employees with clients and employees globally.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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