(Image source: Cohen-Ifrah’s Twitter page.)
Sapiens International Corporation, (Holon, Israel), a global provider of software solutions for the insurance industry, has announced that Yaffa Cohen-Ifrah is rejoining Sapiens as Chief Marketing Officer and Head of Investor Relations.
Cohen-Ifrah will be responsible for formulating Sapiens global marketing strategy and overseeing the development and execution of the company marketing initiatives and brand positioning. She will manage the global marketing team, working hand-in-hand with the business development teams, and will play a vital role in Sapiens’ future growth. In addition, she will be responsible for Sapiens’ investor relations strategy and serve as its leader with the investment community.
Cohen-Ifrah brings over 20 years of experience managing global marketing and investor relations functions in leading companies. She recently served as Vitech’s Chief Marketing Officer, a role prior to which she served as Sapiens’ Chief Marketing Officer for 6 years.