Wyde Launches New Brand Identity

The insurance core system vendor has rolled out anew logo, brand identity, integrated solutions to enable ‘Effortless Insurance.’

(Wyde’s new logo.)

Wyde (Bloomington, Minn.), a global provider of insurance core system software, has refreshed its corporate brand, sporting what the company characterizes as a “vibrant” new logo intended to reflect broad capabilities, innovative ideas and a leading position in the insurance technology field.

Rajesh Makhija, CEO, Wyde.

Rajesh Makhija, CEO, Wyde.

A statement from the vendor explains the rebranding a response to changing consumer expectations that includes a realignment of focus and position, and a sharpening of strategy.

“Customers now expect effortless insurance in contrast to the complex, human assisted experience of yesteryears,” a Wyde statement says. “The accelerating pace of these & other significant changes such as rich interactive front office, digitalized core business processes, intelligent & predictive analytics, stretching it further to IoT, machine learning and robotic process automation are changing the way the insurance industry executes its business processes.”

The Wyde statement says that flagship product Wynsure, is going beyond a policy administration software to digitalized back office, front office and surround services to help its customers lead business transformation in the insurance industry. Wynsure’s modern front office capabilities combined with its back office will accelerate seamless distribution across all digital and assisted channels, the vendor says. “This will truly become business transformative and be the leading edge technology for the group life and voluntary benefits, individual life and credit protection lines of business,” the Wyde statement elaborates.

A Willingness to Evolve

“Keeping our mantra in mind, ‘We Make Insurance Effortless,’ we are launching a new Wyde to bring in highly specialized talent and cutting edge solutions in our areas of specialization,” comments Rajesh Makhija, CEO, Wyde. “This is a significant landmark for Wyde and a reflection of our willingness to evolve and invest in this changing market place.”

“Technology solutions for the insurance market of the future will look radically different; success would require intense customer focus, specialization, tighter collaboration with partners & alliances, and highly valued global talent,” Makhija adds. “Cloud-based and business-transaction-as-a-service delivery mechanisms are becoming mainstream and we have already seen initial success with our clients.”

Wyde explains its new logo as follows: “The logo denotes attributes of the brand visually, providing movement and dynamism as a leader to drive success of our customers and employees. The sense of reliability and consistency is derived from the stability of the font. The mnemonic is signifying innovation, creativity and momentum, thereby implying command of direction. Additionally, the logo is leaning forward/upwards representing forward thinking attribute.”

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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