Willis Launches AdWrap Insurance Solution for Marketing and Advertising

The program provides what Willis calls a cost-effective and transparent approach for businesses creating marketing, advertising, and promotional content in the U.S.

Anthony R. O’Donnell //

(Image source: WTW homepage.)

Willis, a WTW (London) business, has announced that it is now offering AdWrap, which it describes as a master-controlled insurance program designed to meet the production insurance needs of businesses and their contracted vendors. The program provides what Willis calls a cost-effective and transparent approach for businesses creating marketing, advertising, and promotional content in the U.S.

Paul Evans, Director, New Business, TMT, Willis.

Willis reports that AdWrap simplifies production insurance for in-house teams, third-party vendors, and social media influencers, ensuring comprehensive protection while optimizing costs. By leveraging content spend, Willis explains, the program offers pre-approved coverage limits and eliminates inefficiencies, helping businesses reduce insurance expenses. Key features of AdWrap include the following as described by Willis:

  • Customizable Coverage: Providing coverage from pre-production to airdate, AdWrap protects various production types—including live-action, digital, print, and social media—against property, casualty, and contingent risks.
  • Cost Transparency: AdWrap offers direct coverage with premiums that reflect individual risks and claims history by eliminating typical vendor mark-ups, ensuring fair and consistent pricing across all projects.
  • Expert Support & Global Reach: Backed by a team of media and entertainment professionals, AdWrap ensures seamless account management and strong vendor relations. With 24/7 support and global capabilities, clients can manage production risks wherever their projects take them.

“We’re excited to offer a solution that provides robust coverage, along with greater transparency and cost-efficiency for our clients,” comments Paul Evans, Director, New Business, Technology, Media and Telecommunications (TMT), Willis. “AdWrap simplifies the production insurance process, enabling businesses to focus on creating impactful content without the complexity of traditional insurance solutions.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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