Walmart Partners with DirectHealth.com on Retail Health Insurance Sales

Customers will be able to enroll in health plans online, over the phone or interact with DirectHealth.com agents in 2,700 Walmart stores.

(Photo credit: Walmart.)

Walmart, which began a partnership with MetLife for direct retail life insurance sales in 2012, announced today that it is working with DirectHealth.com to launch Healthcare Begins Here, which the national retailer describes as an in-store program designed to educate customers about health insurance options. DirectHealth.com, a health insurance aggregator and agency, will provide Walmart customers access to health insurance information and enrollment support, according to a Walmart statement.

One of the principal benefits of the partnership is to make it easier for customers to understand health insurance, in order to make informed choices among the options, according to Labeed Diab, a senior VP at Walmart and president of its Health & Wellness division.

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“Walmart has long been known for innovation in health and wellness, and we’ll never stop delivering new products and services to the 140 million people who visit our stores each week, Diab says. “For years, our customers have told us that there is too much complexity when it comes to understanding their health insurance options. Healthcare Begins Here addresses that complexity by bringing clarity and increased choice to the insurance enrollment process through DirectHealth.com.”

New Level of Customer Offerings

Walmart has hosted insurance agents representing specific insurance carriers since 2005. With the DirectHealth.com partnership, the retailer takes its customer offerings to a “new level,” according to Walmart, by offering customers more options.

Through the partnership, Walmart customers are able to compare and enroll in health plans online at DirectHealth.com or over the phone. Walmart reports that 2,700 of its stores will be staffed by independent health insurance agents from DirectHealth.com to help customers enroll in certain health insurance plans, as well as offer education and guidance on other insurance options.

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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