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Waffle, a New York-based InsurTech distributor and creator of a consumer platform designed to help individuals address all their insurance needs, has launched cyber insurance for gamers. Waffle and Blink by Chubb (Warren, N.J.), a growing suite of Chubb-backed digital consumer insurance products, now provide insurance protection for the financial investments gamers make to level-up their virtual experiences.
With a growing love for console, PC, and mobile games, the gaming industry is bigger than ever before, a Waffle statement notes. Over 160 million Americans are gamers, spending an average of $76 per month on online games, in-game purchases, DLC, skins, costumes, and more.
According to Norton, nearly half of American gamers have unfortunately experienced a cyberattack to their gaming account or device. Of those, more than three in four (76%) report that they were financially affected as a result, losing a striking $744 on average. Many gamers have had limited insurance protection options for their digital assets, but the Waffle/Blink by Chubb collaboration aims to change that.
“From Zelda to Call of Duty with every Witcher, FIFA and 2048 in between, we live and breathe gaming,” comments Quentin Coolen, CEO, Waffle. “As gamers, we know firsthand the thrill of exploring new worlds and achieving epic victories within our favorite games. We also understand the gut-wrenching feeling of losing everything in an instant because of a cyberattack. Whether it’s our digital game collection or cherished in-game purchases, these are more than just virtual assets—they represent the time and effort we’ve invested into our passion. That’s why we teamed up with Blink by Chubb to bring personalized cyber protection to fellow gamers. We’re on a mission to empower gamers to play fearlessly and protect what matters most to them.”
Available in 44 States
Through Blink by Chubb’s cyber insurance protection, available in 44 states, Waffle says its customers will be able to protect their online gaming goods against cyberattacks, among other things. The coverage extends beyond that gaming to safeguard many aspects of an individual’s digital life, according to the InsurTech. “From identity theft and cyber financial fraud to breach of privacy and beyond, this insurance can provide valuable protection at just about every step of the way in our increasingly digital world,” the Waffle statement says.
“We are thrilled to broaden our partnership with Waffle and provide the gaming community with cyber insurance that not only protects their financial investments in digital gaming assets, but also keeps their focus on getting to the next-level and venturing boldly into the virtual world,” comments Laura Bennett, President, North America Digital Consumer Division, Chubb.