Veruna Names Jennifer Carroll CEO

Carroll, who has helped the company raise more than $5 million in seed and series A funding, will focuse on optimizing operations for efficiency and scaling the company.

(Image source: Veruna homepage.)

Veruna, a Boston-based developer of an agency management system built on the Salesforce (San Francisco) platform, has named Jennifer Carroll CEO, replacing Bob Scullin, who is moving into an expanded and ongoing role at Keystone Insurance Group (Boca Raton, Fla.), a major investor in Veruna. The appointment follows the company’s naming Michael LaBella Head of Sales in January 2020.

Jon Lincoln, Founder and Chief Product Strategist, Veruna.

“Jennifer has been part of the Veruna team as strategic adviser relating to growth strategy, but her expertise extends far beyond advising startups on funding,” comments Jon Lincoln, founder and chief product strategist, Veruna. “She’s well-versed in high growth potential technology, and she started Day One with a clear understanding of our business and the change we bring to the table for insurance agencies. We’re very happy to have her at the helm.”

Carroll has extensive experience advising technology startups through all phases, from formation to venture financing to exits, including mergers and acquisitions. She is also a registered patent attorney with focused study and practice involving intellectual property (IP) matters, such as patent counseling, trademark prosecution, licensing, strategic partnerships, and Software-as-a-Service (SaaS) arrangements. Prior to being named CEO, Carroll helped the company raise more than $5 million in seed and series A funding, and as CEO she is focused on optimizing operations for efficiency and scaling the company.

Jennifer Carroll, CEO, Veruna.

Minimizing Implementation Issues through Salesforce

“Technology designed specifically for insurance agencies has been at a development standstill for decades,” comment Carroll. “Veruna took a clean slate look at the way agencies need to do business today and tomorrow in order to be competitive. We’ve minimized implementation issues with cloud deployment and change management by building on the Salesforce platform. I’m looking forward to taking the company to new heights as CEO.”

Carroll formerly served as general counsel and a fractional C-suite executive for startups such as Drillinginfo (now Enverus), the provider of data and analytics in the oil and gas industry, and Revionics, provider to Tier 1 retailers of pricing optimization software, as well as running a law firm focused exclusively on high-growth potential companies.

Veruna Names Michael LaBella Head of Sales

Veruna Secures $6M Series A Funding to Fuel Next Stage of Growth

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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