Veruna Engages with HipTen as Implementation Partner

HipTen has extensive expertise implementing solutions for insurance organizations which leverage the Salesforce platform for integration with existing legacy data sources.

(Image source: HipTen homepage.)

Veruna, a Boston-based developer of an agency management system (AMS) built on the Salesforce platform, has formed a strategic partnership with with HipTen (Jacksonville, Fla.), a Salesforce implementation partner focused on providing Salesforce CRM solutions exclusively to the insurance industry.

Jennifer Carroll, CEO, Veruna.

HipTen has extensive expertise implementing solutions for insurance organizations which leverage the Salesforce platform for integration with existing legacy data sources, according to a Veruna statement. HipTen’s team of certified experts aims to optimize partner implementations to enhance productivity, improve ROI, aid collaboration, and maximize the organization’s profit potential.

“This partnership is an important part of our ability to serve our growing base of insurance agency customers,” comments Jennifer Carroll, CEO of Veruna. “It is reassuring for us that HipTen understands not only our technology, but the Salesforce platform and the IT needs of our insurance customers as well. We look forward to expanding this partnership in the future.”

Veruna describes its AMS Veruna 2.0 solution as designed to handle all the needs of a modern insurance agency. Because it is built on the Salesforce Lightning platform, Veruna 2.0 not only features extensive customer relationship management (CRM), lead gen, marketing, portals, and sales capabilities, but also an upgraded user interface (UI), dynamic dashboards, enhanced email capabilities, and a completely-redesigned activity timeline, according to the vendor. Veruna 2.0 also delivers higher levels of mobility, flexibility, customization, and integration all backed by the expansion capabilities inherent to the Salesforce AppExchange, the vendor says.

HipTen specializes in marrying partner features and functionality to Salesforce without disrupting any of the existing Salesforce logic during customization during the implementation process. “Veruna is infinitely customizable and that removes much of the complexity common to other AMS implementations while also minimizing support costs,” the Veruna statement says.

Helping Insurance Companies Leverage the Power of CRM

Pomy Singh, Co-Founder, HipTen.

“As a Salesforce implementation partner focused exclusively on helping insurance companies leverage the power of CRM, we find Veruna is an ideal solution for our clients,” comments Pomy Singh, co-founder, HipTen. “Being built on the Salesforce platform reduces integration costs and Veruna’s agency management and customization capabilities mold seamlessly into the native Salesforce functionality. There are no other agency management systems on the market like it.”

Veruna reports that the first Veruna-HipTen implementation, where the customer was able to create a code-free custom solution, has recently been successfully completed. The two organizations say that they have other projects already underway.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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