(Image source: Jornaya.)
Verisk (Jersey City, N.J.), a data analytics provider to the insurance industry, has announced that it has entered into an agreement to acquire Jornaya (Philadelphia), a provider of consumer behavioral data and intelligence.
Verisk says the acquisition will give its clients the intelligence and agility to time and tailor interactions based on actual in-market behaviors, ensuring engagement with customers and prospects at the right time with a relevant message.
“The rapid growth of competition in insurance and financial services has made it more critical than ever for businesses to help consumers find the products they need with speed and ease,” comments Doug Caccese, president, ISO Personal Lines, Verisk. “Jornaya brings unique insights to consumer buying journeys and the ability to meet the evolving needs of CMOs and marketing teams. Combined with our extensive data assets and deep domain expertise in predictive analytics and decision-support solutions, this acquisition will enhance our ability to develop innovations to help our clients refine their marketing outreach, boost customer acquisition and retention, and increase profitable growth.”
Increased Market Reach
“Verisk has shown a strong commitment to meeting the rapidly changing needs of leading marketers with data-driven solutions, highly experienced teams, and a significant innovation pipeline,” says Ross Shanken, founder and CEO, Jornaya. “As part of the Verisk family, we’ll be able to increase our reach, improve our solutions, and help our clients grow with greater speed and efficiency by driving better customer engagement, acquisition, and retention.”