Ushur Names Kashif Mahbub SVP of Marketing

The veteran automation, product and marketing executive aims to rapidly scale Ushur’s global go-to-market functions and build a category-leading brand.

(Kashif Mahbub, SVP, Marketing, Ushur.)

Ushur, a Santa Clara, Calif.-based provider of intelligent automation for enterprise customer engagement, has announced that Kashif Mahbub has joined the company as its Senior Vice President of Marketing. Mahbub has more than two decades of experience in building global technology brands and bringing category-defining platforms and products to the enterprise market worldwide.

Ushur describes the appointment as a critical step for the vendor, as it expands its senior leadership team and scales its growth operations with a focus towards leading the global markets in Intelligent Process Automation (IPA) and enterprise customer experience management.

“I am thrilled to have Kashif’s outstanding talent become part of Ushur’s leadership team at such a critical juncture in our journey,” comments Simha Sadasiva, co-founder and CEO, Ushur. “Kashif’s deep experience in category design, global brand development and building high-performance go-to-market functions will play a pivotal role in bringing Ushur’s unique brand of intelligent customer engagement solutions to the global market.”

Simha Sadasiva, CEO, Ushur.

Mahbub will oversee the company’s marketing function, spanning brand, communications, community, digital marketing and all aspects of its growth operations with a focus to drive global adoption of Ushur’s platform and solutions. He will be based at Ushur’s headquarters in Silicon Valley and will report to CEO Simha Sadasiva.

Vision to Transform the Enterprise Customer Journey

“From my very first conversation with the founding team at Ushur, it was clear that they have a vision to transform the enterprise customer journey that is entirely original and profoundly unique,” Mahbub comments. “Today, I couldn’t be more excited to join this stellar team to help tell the story of Ushur on a global scale and accelerate our drive to help businesses forever transform the way they onboard, serve and delight their customers.”

Most recently, Mahbub was the VP of Product Marketing at Automation Anywhere, where he built and grew numerous marketing functions from the ground up, including product and technical marketing, competitive intelligence, analyst relations and content, helping the company grow from an early stage startup to nearly $300M in annual revenue with $840M in investments from blue-chip investors and achieve nearly $7B valuation, all in a three-year period of exponential growth. He also did seminal work in creating Robotic Process Automation (RPA) as a category and the fastest growing sector in software technology today, according to a Ushur statement. Prior to Automation Anywhere, Mahbub held numerous marketing and product leadership roles at fast-growing startups, building and managing teams and brands across North America, Europe and Asia.

This news comes on the heels of Ushur’s announcement that it extended its Series B investment, adding Aflac Ventures and Iron Pillar as investors and strategic advisors.

Ushur Extends Series B, Adds Aflac, Iron Pillar as Strategic Partners

Ushur Closes $25M Series B Funding

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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