Unum Expands Help@hand App to All Life, Critical Illness Customers

With the extension of the service, 1.4 million employees and their families now have access to the app.

(Image source: Unum UK.)

Unum, one of the U.K.’s largest employee benefits providers has extended access to its health and well-being app Help@hand to all its Group Life and Critical Illness customers at no cost. With the extension of the service, 1.4m employees and their families now have access to the app, according to a Unum statement. Help@hand is powered by Square Health (Windsor, Berkshire), a provider of medical, technological and claims solutions for insurers.

Help@hand provides employees with instant access to five support services, including unlimited remote GP appointments available 24/7, plus mental health support and physiotherapy from qualified mental health professionals and physiotherapists, all directly accessible through the app and without signposting or triage. The rollout ensures an even larger number of employers can put their staff at the forefront of digital health and wellbeing innovation in the employee benefits space as well as help minimize workplace absence.

Glenn Thompson, Chief Distribution Officer, Unum UK.

Unum reports that feedback from Help@hand shows that users rate the service an average of 9 out of 10 in terms of overall satisfaction. In the 6 months to December 2021, an average of 95 percent of users said their healthcare professional dealt with their concerns on that day within their appointment, according to Unum’s internal research.

The insurer says that Help@hand’s five key health and wellbeing services will soon include a new ‘sixth’ service being integrated into the app during Feb. 2022. This will allow users to access Unum’s Wellbeing Calendar and its year-round support from podcasts, webinars and awareness dates all targeted at improving overall health and wellbeing.

Help@hand was already available to every Unum Group Income Protection customer and, in 2021, the employee benefits provider extended the service to Life and Critical Illness customers with 250 or fewer employees to support smaller businesses who may have been struggling under lockdowns. This latest extension means that 1.4 million employees already covered by a Unum Group Risk policy can now access Help@hand. This comes at a crucial time for businesses, who are facing a retention and recruitment crisis in the shape of the “Great Resignation,” or, as it’s sometimes referred to in Britain, the “Big Quit.”

Unum’s own research of small businesses found that 40 percent of employees would be attracted to a new employer if it had a better benefits package. The research also revealed that 21 percent of employees would like a benefits and support package that can be accessed anywhere to help them adapt to hybrid working.

Shaping Well-Being Strategies

In addition to the extension of the Help@hand app service offering, eligible employers now have access to the Help@hand Insights Report, providing anonymized insight into the usage patterns of their employee benefits services by enabling them to identify key workforce trends such as utilization by health issue, number of sessions used, gender, age, and time of appointment and more. Unum says this will allow companies to understand their pain points to shape their well-being strategies, services and resources to reflect their employees’ current needs.

“We’re delighted to extend Help@hand to every employer with a Unum Group Risk policy, increasing the value employees receive over and above the vital protection our products offer,” comments Glenn Thompson, Chief Distribution Officer, Unum UK. “The service was recognized with two industry awards in 2021 for its fast, effective provision of health and wellbeing support, so we feel this extension, at a time where research indicates that two in five employees are attracted to new employers based on the quality of their benefits package, will give every employer with a Unum protection policy an edge during today’s current recruitment and retention squeeze.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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