Unlocking the Potential of AI for Life Insurance

In the view of Richard Wiedenbeck, Chief AI Officer, Ameritas, artificial intelligence isn’t just about automation—it’s about smarter decision-making and creating efficiencies that can support growth without escalating costs.

For this episode of Life Accelerated, we welcome back Richard Wiedenbeck of Ameritas. Richard was actually the first-ever guest on the podcast, for an episode published in April 2022.

At that time, Richard was the company’s Chief Technology and Transformation Officer. An executive with tremendous experience in life insurance and other industries, he was formerly CIO of Ameritas, and this year he became the company’s Chief AI Officer.

The existence of Richard’s title is itself an indication of the progress being made in the study and adoption of AI both at Ameritas and the life industry more broadly. Richard’s new role provided a great opportunity to hear about how AI is enabling greater efficiency and smarter decision making at Ameritas, as the company navigates the challenges of cost and productivity in a rapidly changing world.

In our conversation we dive into the practical steps Ameritas is taking to apply AI to fruitful use cases, to integrate it broadly into its operations and to improve underwriting processes while enhancing productivity.

I think Richard’s bracing discussion about the potential of AI at Ameritas is not likely to be comforting to executives with cautious look-and-see approach. But then, this is a man who, during the last six years has run 84 half-marathons in all 50 states and the District of Columbia, and is scheduled to run the full New York Marathon in November.

One of the things that the conversation clarified is that AI is playing a transformative role at Ameritas. The technology isn’t just about automation—it’s about smarter decision-making and creating efficiencies that can support growth without escalating costs. While Ameritas is focusing more on the back office first, the company is quickly gathering vital learning about AI to apply across the life insurance value chain.

The Life Accelerated podcast is created in partnership with Equisoft. Don’t miss an episode! Subscribe today at https://www.equisoft.com/life-accelerated-podcast.

Promoting Long, Healthy Lives through Digital Transformation

Connectivity Initiatives that Create Seamless Digital Integration

Simplifying Life Insurance Through Digital Transformation

Enhancing Engagement: Jessica Austin Barker, TIAA

Fostering Human-Centric Innovation through Data Transformation

Strengthening Customer Engagement through Digital Transformation

Innovating Life Insurance to Empower Families

Revolutionizing the Life Insurance Sales Experience

Customer-First Digital Transformation: A More Human CX Through Tech

Brighthouse Financial’s Greenfield Opportunity

Automation, Digitization and Data: Deb Waters, CTO, Aegon

Creating Unforgettable Policyholder Experiences: Matt Berman Foresters Financial

Core, Cloud and Data: Digital Transformation at Voya Financial

MetLife’s Secrets to Success

Unlocking Faster and More Simplified Insurance: Legal & General America’s Transformation Journey.

Improving the Agent Experience through Digital Transformation

How Western & Southern Adapted and Transformed to Meet Customer Expectations

Legal & General Reveals U.S. and U.K. Market Differences & Strategy

Leveraging the Abundance of Life Insurance Data

How John Hancock Incentivizes Customers to Live Longer, Healthier Lives

The Future of InsurTech: Joel Albarella, New York Life Ventures

How Two Life Insurance Giants Will Excel Post-Pandemic

How National Life Has Grown at a Double-Digit Rate for a Decade: Nimesh Mehta

Building an Adaptable Tech Stack from Scratch

CUNA Mutual TruStage: Innovating through Simplicity

The Top 5 Digital Initiatives of Innovative Life Insurers

Balancing the Human & the Machine to Improve CX with Protective’s COO

Penn Mutual: The Transformation of a 175-Year-Old ‘Data Science Company’

Forrester Analyst on What the Industry Future Holds & How to Prepare

Principal CIO on How a Strong IT Relationship Can Revolutionize Your Business

Northwestern Mutual’s Christian Mitchell: Agile Response to Customer Needs

Why Data is the North Star at New York Life

Leveraging Tech and Data to Meet Digital Demands at Mutual of Omaha

The Big Bets MassMutual Has Made to Disrupt Life Insurance Distribution

How Customers Fuel Technology Transformation at Ameritas