Unirisx Completes Rebranding Effort on Theme of Accelerating Insurance Innovation

The global vendor of core systems for P&C insurers has completed what it calls a comprehensive rebranding effort, as well as the launch of a new website.

(Independence Hall in Philadelphia, home of Unirisx. Photo Credit: R.D. Smith.)

Unirisx, a global provider of SaaS-based, core system solutions for P&C insurers has completed what it calls a comprehensive rebranding effort, as well as the launch of a new website. The vendor reports that its rebranding project involved significant industry research and focus groups, resulting in a shift to messaging which highlights the strengths of Unirisx technology, the global capabilities of the system, and the introduction of a new logo and tagline: Accelerating Insurance Innovation.

“Our mission is our client’s total success,” comments Akhil Tripathi, CEO of Unirisx. “Our new messaging, branding and website reflect our commitment to helping our clients expand globally. At the heart of it, Unirisx is dedicated to accelerating insurance innovation and enabling our customers to meet and exceed the demands of current and potential customers as efficiently and effectively as possible.”

Culture of Innovation, Agility and Globalization

Unirisx says that its new branding, messaging and website draw on experience gained across multiple insurance markets and lines of business to emphasize the company’s culture of innovation, agility, and ability to enable the globalization of insurance businesses. Unirisx plans to continue to enhance the features and functionality of the company’s flagship offering, the Unirisx Insurance Solution Suite, while adding elements of the new brand and messaging to social media and other industry-facing communications.

The vendor describes Unirisx Insurance Solution Suite as a comprehensive policy administration system which enables insurers, agents and partners to quote and bind personal, commercial, specialty, workers’ compensation, and group benefits insurance business, quickly, efficiently, and with the benefit of enhanced communication between parties.

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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