UHL/UFFL Improve Final Expense New Business Experience with iPipeline iGo App

United Home Life/United Farm Family Life will make the solution available to over 16,000 producers selling the companies’ final expense products in 47 jurisdictions.


(Robert Indiana’s “LOVE” statue, Indianapolis Museum of Art. Photo credit: Serge Melki.)

United Home Life/United Farm Family Life Insurance Companies (UHL/HFFL, Indianapolis) have adopted iPipeline’s (Exton, Pa.) iGO e-App to automate and accelerate the processing of multiple final expense whole life insurance products. The solution will be made available to over 16,000 insurance producers selling UHL/UFFL final expense products in 46 states plus DC.

“We believe that buying life insurance doesn’t need to be complicated,” comments Tom Bower, senior VP, Life Insurance at Indiana Farm Bureau Insurance, UHL/UFFL’s parent company. “Simplified issue final expense is a key market for us and for our distribution partners across the country, and we continuously strive to improve the UHL/UFFL opportunity in order to make selling and purchasing our products as simple as possible.”

(Related: iPipeline Acquired by PE Firm Thoma Bravo)

Bower characterizes the iGO app as a value-added service for producers by allowing faster submission of applications, as well as enhancing customers’ experiences by leveraging technology to provide final expense coverage as quickly as possible. “We appreciate the digital solutions expertise iPipeline offers,” Bower adds. “It allows us to serve our distribution partners and our customers even more efficiently.”

Simplifying the New Business Experience

“iPipeline remains focused on simplifying and improving the agent and consumer selling and buying experience,” comments Tim Wallace, CEO, iPipeline. “Carriers offering simplified insurance products such as Final Expense are well-positioned to reap the benefits of using digital solutions to accelerate sales and gain speed-to-market advantages.”

“UHL/UFFL’s launch of iGO e-App has just simplified the daily lives of 16,000 agents,” Wallace adds.  “Technology innovation remains a key differentiator in today’s insurance industry.   I am confident that the efficiencies resulting from straight-through processing using iGO will have a favorable impact on how UHL/UFFL producers engage consumers in new business opportunities.”

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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