Integrates Ask Kodiak API to Speed Commercial Insurance Placement

The new Advantage Market Finder created by the integration partnership uses Ask Kodiak’s commercial insurance marketplace engine to match customer need to distributor appetite in real time.

(Image source: homepage.), a provider of digital marketing solutions for the independent insurance agency channel, and Ask Kodiak (Winchester, Mass.), a commercial insurance marketplace engine, have announced a new integration partnership whereby the Ask Kodiak API has been made available on’s Advantage digital marketing platform, creating the Advantage Market Finder.

Chip Bacciocco, CEO,

The companies characterize the integration partnership as addressing the difficulties and inefficiencies of navigating a fluid commercial lines marketplace. The new Advantage Market Finder feature integrates Ask Kodiak’s real-time insurance search engine into’s digital marketing platform, which matches insurance consumers to an independent agent and IA company based on underwriting appetite. The collaboration represents the latest partner integration for the Ask Kodiak API, which a growing list of companies are using to publish appetite to lead marketplaces, agency management systems, websites, and apps.’s describes its solutions suite as empower independent agents and insurers to compete in a digital-first marketplace. The company’s Advantage digital marketing platform and Agency Nation resources aim to enable agents and insurers to scale their brand visibility to gain and retain clients. The consumer website attracts nearly 500,000 visits monthly and offers online insurance consumers a retail-like buying experience that seeks to connect the right risk to the right agent at the right buying moment.

Michael Albert, Co-founder, Ask Kodiak.

“The integration of Ask Kodiak technology via API into our digital marketing platform further builds on the strength of our proprietary consumer-to-agent-to-carrier Appetite Engine,” comments Chip Bacciocco, CEO, “The new Market Finder takes our agent experience to the next level, completing a convenience loop that offers one-click access to real-time appetite data that makes sourcing insurance coverage as fast and simple as online shopping.”

More of the Right Risks, Written Faster

“For Ask Kodiak, the API integration powering’s Market Finder feature harnesses what we do best, helping agents and carriers to write more of the risks they want to write, faster,” comments Michael Albert, co-founder, Ask Kodiak. “From day one, we’ve built our business through the eyes of our customers, and we couldn’t be more pleased to be extending the value of our platform to the Trusted Choice agency network.”

Allan Egbert, Co-Founder, Ask Kodiak.

Behind the Ask Kodiak API, insurers maintain their product appetite and see that information syndicated to distribution partners instantly as they enter or exit classes, geographies, or lines of coverage, according to Allan Egbert, co-founder, Ask Kodiak. This digital appetite guide is designed to ensure that partners know exactly what business to send to an insurer in real-time. Those implementing the API are typically bringing solutions to their customers in just a few weeks, Egbert asserts.

APIs: The Future of Distribution

“Making certain our insurer partners have a shot at writing all in-appetite business, while at the same time helping our agent and broker users be more efficient in product selection across markets is a win-win,” comments Allan Egbert, co-founder, Ask Kodiak. “Perhaps most essential is making sure this information is available to the right stakeholders wherever the commercial lines insurance sales process takes place. It doesn’t matter if you’re talking about an independent agency down the street or a digital brokerage in Silicon Valley—workflows need to be flexible and information needs to be available. APIs are the future of distribution.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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