Truelytics Offers New Emergency Continuity Solution Free of Charge

The vendor is offering the TrueContinuity solution to customers to help alleviate client anxiety due to the COVID-19 Outbreak.

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Truelytics, a Boston-based enterprise SaaS company serving the wealth management industry, announced that it is inviting its independent broker-dealers, RIAs, and individual financial advisors to access the its emergency continuity solution, TrueContinuity, free of charge to existing enterprise clients, and a greatly reduced rate to new clients, for the remainder of 2020 in response to the growing fears of the potential impact of the COVID-19 (coronavirus) outbreak. Approximately 40 percent of the financial advisor population in the United States are now age 60 or older—a particularly high-risk demographic for COVID-19.

“We know that executives at wealth management firms, financial advisors, and their clients are likely feeling quite anxious about the COVID-19 pandemic and we would like to help provide them with some greatly needed peace of mind during this turbulent time,” comments Terry Mullen, CEO, Truelytics.

Terry Mullen, CEO, Truelytics.

Truelytics describes TrueContinuity as designed to allow financial advisors to upload and store an emergency continuity plan (including key contacts, important documents, business processes, and detailed action steps) that can be automatically executed in the event of an untimely death, disability, or business disruption.

“In such disaster recovery situations, the chaos, fear, and confusion for the advisor’s clients, family, and a wealth management firm’s team can often be overwhelming,” a Truelytics statement says. “TrueContinuity alleviates this burden by notifying the advisor’s emergency contacts and granting them access to important documents and processes necessary to ensure the business continues and clients remain in good hands.”

Risks of Aging Demographic

The vendor says that TrueContinuity was created to serve a growing need expressed by industry leaders to have an automated, emergency continuity solution in place to address the increased risks associated with this aging demographic.

“While we certainly did not anticipate the COVID-19 outbreak when we first started working on TrueContinuity, we are incredibly grateful to have it ready in time to help firms provide their advisors with a sense of comfort and in turn, allow the advisors to pass that feeling on to their clients,” adds Mullen.

Adapting to Remote Agile

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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