Tower Insurance Deploys EIS Group’s Digital Insurance Platform

Tower was able to introduce new motor and home and contents products on EIS Group’s fully digital, cloud-based policy, billing and claims platform within 18 months.

(Image credit: Beau Compton.)

Tower Insurance (Auckland) an insurer providing New Zealanders and Pacific Islanders cover for their house, car, contents, business, travel and other personal needs, has deployed EIS Group’s (San Francisco) digital insurance platform. The new business platform is the technology cornerstone of Tower’s digital transformation initiative to simplify its business and position the company as a digital challenger doing business in a new way that delivers new products and services for customers, tailored to their specific needs, according to a vendor statement.

Richard Harding, CEO, Tower Insurance.

Following a planning stage, Tower rolled out the new platform within 18 months. The platform enables the insurer to offer consumers digitally-enabled personal and commercial motor, home and content products within a simplified and convenient customer journey. The cloud-based platform replaces numerous legacy systems and supports quoting, policy administration, billing, claims, and customer management and engagement processes to provide Tower’s customers with a fast, seamless sales and service experience, EIS Group reports.

Challenging Current Industry Norms

Tower’s CEO, Richard Harding, comments that Tower believes people deserve better from their insurance company and took the time to understand our customers and how they wanted the future of insurance to be. “We used the information and feedback our customers gave us to develop a blueprint that laid out the way forward and the type of technology we needed to bring this to life,” Harding says. “We worked with EIS Group to make this a reality in a very short period of time, and we are now able to proactively engage with customers and provide easy to understand policies that give customers clarity and confidence about what they are covered for. We are creating a unique and empowering self-service experience that challenges current industry norms.”

EIS Group solutions deployed by Tower include EIS Suite components PolicyCore, BillingCore, ClaimCore, and CustomerCore, and EIS DXP on Microsoft Azure as the foundation of the new business platform.

Alec Miloslavsky, CEO, EIS Group.

“Matching Tower’s aspiration to bring a next-gen experience to insurance consumers and to do it with unparalleled speed to market has been a very gratifying experience for us,” comments Alec Miloslavsky, CEO, EIS Group. “We look forward to continuing to support Tower’s ambition to keep innovating and creating the future of insurance.”

EIS Group describes the API gateway and persona-based digital app capabilities in EIS DXP—EIS Group’s digital experience platform—as a key enabler. Tower used DXP to expose core business functionality and create apps that allow users to quickly gain a quote, access policy information, make policy and billing changes, file a claim, and other tasks.

Digitally Enabled Products  

Putting a customer-centered digital platform with state-of-the-art architecture in place was a large undertaking, acknowledges Peter Muggleston, COO, Tower. “Collaboration between the Tower and EIS Group teams and an effective Agile process leveraged the resources and scalability of the cloud, which was critical to on-time delivery,” he comments. “Now that the platform is in place, we have digitally-enabled products on sale and the migration of existing policies has begun, which will result in improved outcomes for customers, increased efficiency and will allow us to take advantage of market opportunities.”

Tower Insurance Drives Competitive Transformation with EIS Group Platform

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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