Tom Troy joins USAA as Chief Transformation Officer

The former president and CEO of CSAA will lead acceleration of transformation efforts already underway and drive new initiatives.

(Tom Troy, Chief Transformation Officer, USAA. Source: USAA.) 

Tom Troy has joined USAA (San Antonio) as the company’s Chief Transformation Officer, reporting to CEO Wayne Peacock. Troy will officially join USAA on Sept. 25. In his newly created position, Troy will lead USAA’s transformation initiatives and corporate development team.

Troy joins USAA from CSAA Insurance Group (Walnut Creek, Calif.) where he served as president and CEO during the last four years. While driving transformation efforts in the areas of product, technology and service at CSAA—including through the global pandemic—Troy also helped return the company to profitability, grow its business and maintain high customer service levels.

Wayne Peacock, President and CEO, USAA.

Spanning more than 30 years and several major insurance carriers, Troy’s career has involved successfully transforming businesses to meet and anticipate stakeholders’ needs, according to a USAA statement. In addition to his ability to lead strategic initiatives, Troy has worked across multiple distribution channels, led product development and implemented solutions that leverage the latest technologies.

“USAA is making significant investments to transform our capabilities, processes, infrastructure and the way we work to ensure we’re prepared to meet our members’ needs today and into the future,” comments Wayne Peacock, president and CEO, USAA. “Tom is a proven business leader with a deep family history of military service, enabling him to serve our members with empathy and guide our future-focused initiatives with excellence.”

Prior to leading CSAA, Troy was an executive VP at Allstate, where he oversaw a multi-billion portfolio of the insurer’s non-Allstate brands, including Esurance, Ivantage, Encompass and business insurance. He also previously served in a variety of executive VP roles at Liberty Mutual and held senior leadership positions with Safeco Insurance.

Culture of Innovation

“I’ve always admired USAA as an industry leader and how it has set the bar for service while staying true to its mission of serving military families,” comments Troy. “I am incredibly proud of my father’s service in the Army, and I am honored to now have the opportunity to serve those who serve—and build on the culture of innovation that has been a part of the company’s fabric for more than 100 years.”

Troy has served as a board member of the American Property Casualty Insurance Association, Bay Area Council and the California Chamber of Commerce. He earned a master’s degree in business administration from Seattle University, a bachelor’s degree from the University of Washington and the CPCU designation from The Institutes.

Tom Troy, CSAA’s CEO Talks Adaptation and Innovation

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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