The SimplyBiz Group selects iPipeline’s SolutionBuilder

The introduction of SolutionBuilder helps ensure that advisers can quickly identify the best solution for their client’s specific needs and budget.

(Image source: The SimplyBiz Group website.)

iPipeline U.K. (Cheltenham, Gloucestershire), a provider of solutions and services to the life and pensions market, has announced that The SimplyBiz Group (Huddersfield, West Yorkshire), has adopted its protection sourcing solution, SolutionBuilder. The SimplyBiz Group is the largest provider of compliance support and business consultancy services for financial services, legal and workplace benefits professionals in the U.K.

The vendor describes SolutionBuilder as an intelligent protection research, quote and apply tool that allows advisers to easily compare all protection needs within a simplified and responsive user interface. The solution enables advisers to share and review their options with clients, rapidly and simply, according to iPipeline.

Martin Reynolds, CEO, SimplyBiz Mortgages.

The SimplyBiz Group is offering all those who use its services access to SolutionBuilder in order to help them grow and expand their protection business. The introduction of SolutionBuilder helps ensure that advisers can quickly identify the best solution for their client’s specific needs and budget, the vendor says.

“This exciting new partnership and adoption of SolutionBuilder will help our Member Firms continue to produce good customer outcomes and further futureproof their protection advice processes,” comments Martin Reynolds, CEO, SimplyBiz Mortgages. “Advisers will be able to review a wider range of options and costs with their customers, resulting in a more seamless and efficient process overall. Being able to highlight the risks of insufficient cover, or none at all, means advisers can tailor individual protection conversations to help encourage greater volumes of financial security.”

Securing Better Customer Outcomes

“Providing advisers with great technology that helps them demonstrate to customers the need and affordability of protection is key,” says  Paul Yates, Product Strategy Director, iPipeline. “SolutionBuilder offers the clarity and time-saving features advisers need to engage with and provide the most appropriate solutions for their customers. Technology alone is not enough though. iPipeline is committed to supporting The SimplyBiz Group’s Members on an ongoing basis to adopt and use our solutions to secure better customer outcomes.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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