Telisa Yancy Appointed as President of American Family Insurance

The former COO will replace Bill Westrate in the role of President, who will remain the organization’s CEO.

(Madison, Wisc., home of American Family Insurance. Source: University of Wisconsin—Madison.)

Telisa Yancy, current president of American Family Insurance Direct, has been named the next president of the American Family Insurance Group (Madison, Wisc.). An American Family Statement characterizes the appointment as reflective of the organization’s ongoing focus on growth, innovation and customer preference.

Telisa Yancy, President, American Family Insurance Direct.

Bill Westrate has been American Family’s president since 2017. At the beginning of 2022, Westrate also accepted the position of CEO. Westrate will continue as the company’s CEO when Yancy begins her tenure as president at the beginning of 2023.

Yancy joined American Family as a marketing director in 2009, leading a major rebranding effort for the company. Subsequently, Yancy moved on to the role of Marketing VP and then took charge of the CMO position. In 2019, Yancy was named Chief Operating Officer. And, in 2021, she became president of the organization’s direct sales channels, which include insurance companies such as CONNECT, Homesite and The General.

Yancy has received recognition for her leadership abilities, and marketing expertise. She serves on the boards of directors for National Public Radio and Deluxe Corp. Yancy is a graduate of the University of Illinois and has earned an MBA from Northwestern University’s Kellogg Graduate School of Business.

Direct and Agency Business Operations

Bill Westrate, President and CEO, American Family Insurance.

In Yancy’s new role, she will oversee the group’s direct and agency business operations. In addition to the direct sales companies, American Family Group includes American Family Insurance and Main Street America Insurance, which sell and service products through exclusive and independent agency owners, respectively.

“Telisa’s strong focus on evolving customer preferences, combined with her broad and deep organizational experience, position her to lead operations across the diverse American Family Insurance Group,” comments Bill Westrate. “She’s built strong relationships with our agency owners and distribution partners, and has clearly demonstrated the flexibility, resilience and innovative thinking needed to lead during an ever-changing business and economic landscape.”

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Miles O’Donnell // Miles O’Donnell is a Vancouver, Washington-based student with an interest in journalism and business administration currently working as a junior reporter for Insurance Innovation Reporter. His interests include politics, philosophy and music.

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