TechCanary Based Insurance Sales Platform Enjoys Rapid Growth

The vendor’s number of users tripled in 2015, and the company has responded by tripling its staff over the last 6 months.

(Image source: TechCanary.)

Insurance software providers increasingly aspire to function like—that is, to provide solid, generic-but-configurable functionality delivered through the cloud. It was the lack of such functionality even on sales platforms that drove insurance agent Reid Holzworth to abandon available agency management systems and build one for himself on the platform. That led to his co-founding TechCanary (Milwaukee, Wisc.) in 2013 and subsequently enjoying such success addressing the same market appetite that drove his innovation that the company is expanding and relocating.

Reid Holzworth, CEO, TechCanary.

Reid Holzworth, CEO, TechCanary.

Holzworth, now TechCanary’s CEO, describes the Insurance Sales & Service Productivity Platform as a cloud-based, analytics driven solution, suited for agencies, brokerages, MGAs, GAs, wholesalers and carriers. The solution offers a complete ACORD data structure, support for all lines of business in P&C, life, health and benefits, and integration with both email and phone, and all browsers and mobile devices, according to Holzworth. The solution is today the number-one ranked insurance solution on, based on total sales and client satisfaction, according to Holzworth.

The platform is designed to enable efficient management of the entire insurance sales and service process from lead to sale to ongoing customer support, including renewal.  It includes what the vendor’s product description calls robust out of the box real-time analytics, along with fully user-configurable automation and workflows. TechCanary clients can choose from over 3,000 add-on pre-integrated Apps, enabling easy expansion of capabilities and quick-to-value deployment, the vendor says.  Subscription to the TechCanary platform includes a license, and TechCanary offers professional services are for setup, data migration, deployment, configuration assistance, and ongoing support.

“Since founding TechCanary in 2013 we have seen a tremendous amount of growth, learned a lot of lessons and have matured both our product and our organization,” Holzworth comments. “Now that we are well established and have grown beyond our startup stage, we needed to have an operation and organization that could address our recent growth and increasing momentum.  We are on track in 2016 to more than double our revenues over last year, signaling an even stronger market foothold for TechCanary and our sales and service productivity platform.”

Addressing Pent-Up Industry Need

Holzworth reports that TechCanary has enjoyed quick market acceptance based on the industry’s pent up need for a new and innovative alternative to legacy agency management systems, limited CRM and call center solutions, as well as a continued enterprise need for a single view of the customer. As a result, the number of users of the platform has swollen and revenue has grown more than 250 percent. In response, TechCanary is establishing the organizational infrastructure needed to support the recent growth and momentum.

Most recently, TechCanary has moved its headquarters to a 7,000 square foot facility in Milwaukee to provide ten times the space of its startup location. TechCanary’s number of users tripled in 2015, and the company has responded by tripling its staff over the last 6 months. Holzworth says that TechCanary plans further expansion in the near future.

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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