TechCanary, BoldPenguin Partner to Streamline Agent Commercial Lines Sales

The companies share a common vision to streamline processes for parties involved in the sales and support of commercial insurance, including agents, carriers, MGAs, and brokers.

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TechCanary a Milwaukee, Wisc.-based provider of a cloud-based, analytics-driven insurance solution built within the Salesforce CRM platform, has partnered with Bold Penguin (Columbus, Ohio), an InsurTech portal provider aiming at a more streamlined insurance experience via an online marketplace for commercial lines property/casualty agents.

Reid Holzworth, CEO, TechCanary.

The two companies say they share a common vision to streamline and modernize processes for those involved in the sales and support of commercial lines insurance, including agents, carriers, MGAs, and brokers. The combination of Bold Penguin’s portal, marketplace, and recommendation engine combined with TechCanary’s agency management system built entirely in Salesforce enables the creation a streamlined processing environment which reduces the time from consideration to close, supports the complete customer lifecycle, and provides the operation with agent performance tracking to enable continuous improvement in both commercial lines sales and customer support, the vendors say.

Better Arsenal of Tools to Aid Agents

Ilya Bodner, Chairman, Bold Penguin.

“We have already worked with TechCanary on a number of joint clients and quickly recognized the synergy between our two organization and our respective offerings,” comments Ilya Bodner, CEO, Bold Penguin. “Agents are viewed as trusted advisors and are integral to commercial lines sales where the human touch is still important because the process remains complex. Partnering with TechCanary gives us an even better arsenal of tools and technologies to help agents be more efficient and effective.”

TechCanary sees the relationship with Bold Penguin as another opportunity to bring even greater value to its clients, according to CEO Reid Holzworth. “Today’s business owners and consumers have come to expect a superior user experience and teaming up with like-minded InsurTech companies like Bold Penguin enables us to further streamline, simplify and digitize the insurance process for agents—translating to more efficient use of agents’ time and talents to focus on new business and better serving customers,” Holzworth comments.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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