TD Ameritrade Institutional Automates New Account Opening with iPipeline Integration

By substantially reducing Not in Good Order submissions and speeding up the process, advisors can focus more on clients and less on administrative tasks.

(Image source: TD Ameritrade homepage.)

TD Ameritrade Institutional (Omaha, Neb.) has selected iPipeline (Exton, Pa.) to automate new-account opening for independent registered investment advisors. iPipeline’s iGO Account Opening product allows advisors to execute account opening by choosing clients in a CRM and submitting in Good Order (iGO) information via Laser App Anywhere mobile software to open an account with TD Ameritrade Institutional, according to iPipeline’s description. Through the new relationship, TD Ameritrade Institutional becomes the first custodian to integrate the iGO Account Opening solution, iPipeline reports.

Bob Mahoney, Director, Technology Solutions, TD Ameritrade Institutional.

“Opening accounts takes time, and every minute we shave off that process for the advisor adds up,” comments Bob Mahoney, Director, Technology Solutions, TD Ameritrade Institutional. “iPipeline has provided us with an automated solution that helps to reduce errors by taking the data from an advisor’s CRM to open new accounts. By substantially reducing Not in Good Order submissions and speeding up the process, advisors can focus more on clients and less on administrative tasks. We expect registered investment advisors will benefit from greater efficiency and accuracy.”

On a daily basis, advisors process lots of forms that support all different business types, notes iPipeline CEO Tim Wallace. “The time investment for opening new accounts is typically one hour, and this time could be better spent managing assets and meeting with clients—their real job,” he comments.  “iGO Account Opening was developed to provide advisors with an automated and consistent experience. By seamlessly integrating our product with TD Ameritrade Institutional, any advisor doing business with them can open accounts more quickly and accurately.”

Speed and Simplicity

“We’ve built our reputation on delivering speed and simplicity to the life insurance industry through innovation, and we are focused on doing the same for advisors in the financial services industry,” Wallace adds. “iPipeline is pleased to be collaborating with TD Ameritrade Institutional on this advancement.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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