Tarci Secures $17M Series A led by Sound Ventures

Formerly known as Leadgence, Tarci’s continuous intelligence engine equips Fortune 500 enterprises with dynamic data and insights on SMBs.

(Tarci founders Sergey Bahchissaraitsev and Leetal Gruper. Source Tarci.)

Tarci (Tel Aviv, formerly Leadgence), a continuous intelligence engine that generates dynamic data on Small and Medium-Sized Businesses (SMB), announced that the company has raised $17 million in Series A funding. The round was led by Sound Ventures (Beverly Hills, Calif.), with participation from Liberty Mutual Strategic Ventures (Boston), Global Founders Capital (Berlin), and other strategic investors.

Effie Epstein, Managing Partner, Sound Ventures.

Tarci has developed what it calls a breakthrough proprietary continuous intelligence engine that constantly collects and analyzes a large volume of small business signals to create accurate, actionable insights already used by commercial teams at Fortune 200 companies focused on SMBs. The company says its enterprise partners cite its Continuous Intelligence as the driver behind a 6X increase in customer LTV and a 15 percent reduction in customer acquisition cost. Sales teams using Tarci have significantly seen conversion increase by an average of 2X, according to the vendor.

“At Sound Ventures, we are always on the lookout for companies that are forging new categories with fresh approaches to problems that many have previously tried to solve and failed,” comments Effie Epstein, Managing Partner, Sound Ventures and Tarci board member. “Tarci is addressing this problem with its continuous intelligence engine and equipping large enterprises—that have accepted stagnant data as the status quo—with a totally new way to engage SMBs.”

Real-Time Actionable Business Decisions

Leetal Gruper, Co-Founder and CEO, Tarci.

“Companies are in total darkness as they try to sort through the huge magnitude of data on more than 80 million SMBs worldwide,” says Leetal Gruper, Co-Founder and CEO, Tarci. “Until our solution, there has been no way to sort through it to make real-time actionable business decisions. Our proprietary Continuous Intelligence provides a bright light on what is accurate and actionable. Especially in times of economic headwinds, it’s more important than ever that enterprises have continuous intelligence that drives cost-effective results.”

Tarci reports that the funding comes after it has enjoyed a breakout year. The company says it will use the funding to continue its aggressive growth and plans to continue hiring for its globally distributed team.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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