In a market as highly competitive as insurance, no one can afford to lose the loyalty of direct customers or of brokers through not providing the level of digitalization they expect.
Insurance Innovation Reporter recently spoke to Luis Gomez, VP of Marketing and Digital Strategy for Jackson National Life Distributors about the company’s new mobile apps and their place within Jackson’s distribution strategy and concept of customer experience.
IIR contributor Kenneth J. Hittel chats with Facebook on questions about the social media site’s continued relevance as a marketing vehicle.
Social media, which continues to offer at least the opportunity of earned organic payoff but would seem to be maximally effective nowadays mostly as paid media, is still a marketing channel.
FINRA actually wants companies and agents to actively participate in social media. So no problem, right?
Wherein the author chronicles the close cooperation and deep mutual understanding between an insurer’s social media pioneer and the compliance leadership.