In a market as highly competitive as insurance, no one can afford to lose the loyalty of direct customers or of brokers through not providing the level of digitalization they expect.
Q&A: Luis Gomez on Jackson National Life’s Digital Distribution Strategy
Insurance Innovation Reporter recently spoke to Luis Gomez, VP of Marketing and Digital Strategy for Jackson National Life Distributors about the company’s new mobile apps and their place within Jackson’s distribution strategy and concept of customer experience.
EXCLUSIVE INTERVIEW: Facebook Responds: The Reports of My Death…
IIR contributor Kenneth J. Hittel chats with Facebook on questions about the social media site’s continued relevance as a marketing vehicle.
Yes, Virginia, Social Media is a Marketing Channel!
Social media, which continues to offer at least the opportunity of earned organic payoff but would seem to be maximally effective nowadays mostly as paid media, is still a marketing channel.
Meeting #3: Social Media Guru and Legal at Humongous Life Insurance
FINRA actually wants companies and agents to actively participate in social media. So no problem, right?
Meeting #2: Social Media Guru and Humongous Life Insurance’s Gonzo Redhead of Compliance
Wherein the author chronicles the close cooperation and deep mutual understanding between an insurer’s social media pioneer and the compliance leadership.