Q&A: Luis Gomez on Jackson National Life’s Digital Distribution Strategy

Insurance Innovation Reporter recently spoke to Luis Gomez, VP of Marketing and Digital Strategy for Jackson National Life Distributors about the company’s new mobile apps and their place within Jackson’s distribution strategy and concept of customer experience.

Yes, Virginia, Social Media is a Marketing Channel!

Social media, which continues to offer at least the opportunity of earned organic payoff but would seem to be maximally effective nowadays mostly as paid media, is still a marketing channel.