Sure Introduces Quote Assist to Empower Agents with Digital Tools

The solution uses generative AI capabilities to helping to bridge the gap between digital and physical insurance purchasing experiences.

(Image source: Sure.) 

Sure, a Los Angeles-based provider of digital solutions for the insurance industry has launched Quote Assist, a new application that the vendor says empowers insurance agents to easily generate and customize quotes for consumers as they look to purchase insurance. With advancements in generative AI, Sure says it is able to offer clients the best of both worlds with omni-customer experiences: full autonomy or a hybrid of digital and physical.

Sure reports that the genesis of Quote Assist was the idea that while the march to fully digital experiences is inevitable, customers will still sometimes prefer a non-digital mode of assistance for some tasks. Sure elaborates that its auto insurance partners, such as original equipment manufacturers (OEMs) and dealership groups, often found that their on-site teams needed the ability to add insurance protection onto a customer’s purchase at the point of sale. While most customers enjoy a fully digital insurance experience, some also wanted a little assistance. The problem was that their on-site agents lacked the ability to initiate and customize a quote on behalf of a customer, which would remove the friction points and add an assistive touch for customers looking to purchase a policy.

Wayne Slavin, Co-Founder and CEO, Sure.

Quote Assist addresses this problem by empowering agents to quickly and easily facilitate quote generations that are sent directly to consumers, allowing them the opportunity to interact with agents while still managing their own digital transaction. With Quote Assist, agents are able to engage with customers, help generate and customize quotes for them, and have full visibility into their quote to better guide customers through their purchase experience, ensuring full transparency and visibility of the consumer-agent relationship.

Enabling a Middle Ground for Customers

“Flexible and seamless digital insurance is the future—there’s no denying it,” comments Wayne Slavin, co-founder and CEO, Sure. “That’s not to say that consumers sometimes need a little helping hand in their digital insurance journey, and that’s where the idea for Quote Assist was born. Quote Assist bridges the gap between the digital and physical worlds, enabling consumers to make the most informed decisions to protect what matters most. Major financial milestones like buying a home or a car only happen a few times over the course of the average person’s life, so consumers don’t always have experience navigating these big, often stressful, purchases. This can create a lot of confusion and doubt throughout the insurance buying process. With Quote Assist, our partners are empowered with the visibility they need to better serve their customers in their moment of need.”

While many prefer a digital, autonomous purchasing experience for their insurance needs, Quote Assist enables agents to create a middle ground for their customers between a fully digital experience and assisted guidance, removing unnecessary friction from the process while still putting the customer in complete control, Sure says. Quote Assist is currently available for all lines of business on the Sure Platform.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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