SURA Partners with Welltok for Personalized Wellbeing Experience

Welltok’s data-driven platform will serve as the primary destination for members and dependents to conveniently access SURA’s wellbeing programs and engage in health-related activities.

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Seguros SURA Colombia, the largest subsidiary of Suramericana S.A. (Medellín, Colombia), has selected Welltok to power its new wellbeing initiative and provide millions of Colombians with a holistic health experience that supports financial, mental, physical and social health in a personalized and rewarding way. Welltok provides consumer activation solutions that drive individuals to take actions that optimize their total wellbeing.

Juan David Escobar, CEO, Seguros SURA Colombia.

“Our mission of empowering our members in the practice of healthy habits through information, motivation, support and rewards is perfectly encapsulated by Welltok’s technology,” comments Juan David Escobar, CEO, Seguros SURA Colombia. “Rather than spending years and millions building the technology in-house, we are able to partner with Welltok to bring this innovative, and essential, offering to our members. Welltok’s offering perfectly supports our goals and research on keeping and maintaining a healthier population. Together, we are bettering the lives of the people of Colombia.”

Seguros SURA Colombia boasts a commitment to giving its members a best-in-class care experience at every point in their journey. It selected Welltok’s data-driven platform to serve as the primary destination for members and dependents to conveniently access SURA’s wellbeing programs and engage in health-related activities. Each member will receive a Personal Health Itinerary with highly relevant programming such as learning about financial planning, joining a stress management program or getting a flu shot.

Jeff Margolis, CEO and chairman, Welltok.

“The importance of driving consumer actions and connecting people with the resources and programs that matter for them translates across all regions and nationalities,” comments Jeff Margolis, CEO and chairman, Welltok. “We look forward to helping SURA achieve its mission-driven goals of improving lives, managing healthcare costs and increasing productivity. This is a tremendous growth opportunity for both parties and we are honored to be innovating with such a great industry leader.”

Personalization Capabilities

SURA was attracted to the personalization capabilities of Welltok’s platform, according to the vendor. It features proprietary consumer data on millions of consumers, including social determinants of health variables like household composition, education level and car or home ownership. By applying machine learning and artificial intelligence, individual risk, needs and preferred communication channels can be revealed for specific populations globally, a Welltock statement says. Success will be measured by the completion of recommended activities, increased satisfaction and health outcomes.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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