Stonebridge Life Improves Medicare Supplement Sales with iPipeline iGo e-App

The Transamerica subsidiary saw simplicity, speed and accuracy in the sales process as key to providing a differentiated purchasing experience in the Medicare supplement market.


Stonebridge Life Insurance Company, a Plano, Texas-based subsidiary of Transamerica, has selected iPipeline’s iGO e-App to accelerate the sales process for Medicare supplement plans and improved customers satisfaction.

Lance Larsen, VP, Specialized Distribution, Transamerica.

Lance Larsen, VP, Specialized Distribution, Transamerica.

Stonebridge Life set a goal to better serve the needs of Medicare supplement clients and saw simplicity, speed and accuracy as critical to improving its sales process, according to Lance Larsen, VP, Specialized Distribution, Transamerica. The insurer selected iPipeline based on its success in life insurance, annuity, pre-need and final expense sales, as well as, in recent years, Larsen reports.

100 Percent IGO

“Our goal is to generate 100 percent in Good Order applications, improve the agent experience, and please our customers,” Larsen comments.  Business transformation is at the heart of this process improvement initiative, and we are pleased to introduce this new solution to our agents with the help of iPipeline.”

Stonebridge Life’s strategy exemplifies a trend for carriers in the Medicare supplement market to differentiate through a superior purchasing experience during the annual sales process, according to Paul Melchiorre, president, iPipeline.

“Next-generation technology has become an integral part of achieving this goal and driving repeat business,” Melchiorre comments. “Stonebridge Life is a progressive company, leveraging easy-to-use solutions to improve consumer satisfaction and gain speed-to-market advantages.


Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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