Stere Opens Regional LatAm Operation with Thiago Soares as CEO

The company will use its new presence to serve regional embedded and affinity clients such as tech platforms, banks, online marketplaces, superapps, and member-based organizations.

(Thiago H. Soares, CEO, LatAm operations, Stere. Image source: Stere.)

Stere (New York), a digital ecosystem specializing in capacity sourcing and digital capabilities for embedded insurance partners and MGAs, has expanded its operations to the Latin America insurance market. The new operation is based in Brazil and headed by Thiago H. Soares, who joins Stere as CEO of Latin American operations. Stere says it will use its new presence to serve regional embedded and affinity clients such as tech platforms, banks, online marketplaces, superapps, and member-based organizations.

Soares and his team have already signed on a select group of LatAm-based MGAs and embedded partners to help address capacity needs, develop a unique customer experience journey, and implement unique digital capabilities using a rich library of APIs, according to a Stere statement. The company reports that Soares’ team has also closed 15 embedded insurance deals with companies such as:

  •  Fleets – a boat rental app with over 2,000 vessels
  •  Kitei – a fintech for debt settlement and refinancing platform
  •  OAB – Brazilian Bar Association, in collaboration with Redentor Seguros
  •  FeTransporte – a Brazilian-based MGA focused on marine and transportation

Dogan Kaleli, CEO, Stere.

“Thiago’s extensive local, regional, and global experience are perfectly suited to this position and I can’t think of anyone better qualified to manage Stere’s LatAm journey,” comments Dogan Kaleli, CEO and founder, Stere. “In just a few short months, he has assembled a team who represent  Stere in Brazil, Colombia, and Mexico and who have already closed deals with 15 significant  LatAm organizations, securing a contracted revenue of two million dollars. Based on this early momentum, I am excited to see what they can do when operations scale and the team expands more broadly throughout the region.”

Soares is an insurance industry veteran whose career spans two decades, multiple continents, actuarial senior management positions, and digital analytics regional manager roles at Chubb, Allianz, CNP Assurance, and Hannover Insurance. He brings to Stere extensive experience developing digital transformation processes for LatAm-based global Fortune 100 companies as well as development of predictive and statistical models to identify profitable risks and customers with high propensity to buy insurance and improve underwriting and rating processes.

“Stere is an enabler, not a competitor, and I am thrilled to help Dogan realize his vision of a digital ecosystem that creates a seamless customer experience by eliminating long-standing industry challenges,” comments Soares. “My team is already working closely with companies like Chubb, Berkley, Mapfre, AIG, MDS, Aon, Sabemi, Ezze and others to remove historic industry pain points by bringing Stere’s unique marketplace of underwriting deals and digital infrastructure capabilities to the LatAm insurance industry.”

“Our team has remarkable experience in the insurance industry, which helps our customers achieve the best combination of smart underwriting with innovative technology and great customer experience,” Soares adds.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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