State Farm Selects intelliflo Digital Wealth Platform

State Farm will migrate its brokerage business onto the intelliflo platform for easier access by agents, while providing customer self-service tools.

(Image source: intelliflo homepage.)

State Farm (Bloomington, Ill.) has selected the intelliflo (Atlanta) platform to support a digital investment experience for both customers and agents. State Farm will migrate its brokerage business onto the intelliflo platform for easier access by agents, while at the same time providing customer self-service tools, according to a vendor statement. The platform will also deliver efficiencies for agents achieved through data-driven integrations and automated digital workflows, the vendor says.

Jennifer Valdez, President, Americas, intelliflo.

Using, a single platform powered by intelliflo, State Farm agents will be able to recommend products for both brokerage and advisory accounts using intelliflo risk mapping tools and goal-based planning capabilities to understand customers’ financial needs and preferences. The vendor reports that it is able to provide a comprehensive digital wealth platform for State Farm as the company was recently formed from five established financial technology companies owned by Invesco (Atlanta), spanning financial planning, practice management, portfolio management solutions, digital advisory, and managed services.

“Earning State Farm’s business is significant, but not just because of its size,” comments Jennifer Valdez, president, Americas for intelliflo. “We saw the opportunity to be a close partner with State Farm to fully transform the agent and customer experience.”

Positive Transformation

Sarah Mineau, VP, Operations, State Farm Investment Planning Services.

“When we set out to evaluate what our future state needed to be for our agents and customers, we found a great partner in intelliflo,” comments Sarah Mineau, VP, Operations, State Farm Investment Planning Services.  “Their expertise in delivering digital financial services solutions resulted in a partnership that is going to positively transform how our agents serve customer needs in more ways than ever before.”

Valdez adds that, “intelliflo is able to offer the complete package for our customers, from enterprises like State Farm to banks and independent advisors. Our focus is to be a true partner for our customers, to help them achieve their business goals with a full suite of services that provide what they need to succeed.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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