State Farm Makes $1.2B Equity Investment in ADT

The investment, including a $300 million opportunity fund commitment by State Farm, aims to revolutionize the customer experience by combining security, risk mitigation and smart home capabilities.

(Image source: ADT.)

ADT, the national provider of smart home and small business security, has announced that it has issued and sold in a private placement to State Farm (Bloomington, Ill.) 133.3 million shares of ADT common stock for a gross purchase price of $1.2 billion.

Jim DeVries, President and CEO, ADT.

In September, ADT announced a new partnership with State Farm, which it characterized as revolutionizing the homeownership experience through innovation in the detection and mitigation of property losses. In addition to the equity investment, State Farm has committed up to $300 million to fund product and technology innovation, customer growth and marketing activities in connection with the partnership, according to ADT’s announcement. ADT says that State Farm has funded the first $100 million and the two companies will collaborate to approve initiatives utilizing the funds.

“We’re excited to begin innovative work with State Farm to develop new technology, products, and services that create safer, smarter and more protected homes while improving the overall customer experience for millions of homeowners,” comments Jim DeVries, ADT President and CEO. “Our partnership with State Farm perfectly illustrates ADT’s mission and long-term strategy, shared during our Investor Day in March, to deliver safe, smart and sustainable solutions through innovative offerings, unrivaled safety and premium experiences.”

Paul Smith, EVP, COO, State Farm.

ADT reports that, as part of the equity investment, State Farm obtained a seat on ADT’s Board of Directors. State Farm has designated Paul Smith, EVP, COO, as its representative. Smith has joined the ADT Board of Directors as a Class II director with a term expiring at the 2025 annual meeting.

Long-Term Strategic Partnership

“We are pleased to welcome Paul to our board of directors,” comments Marc Becker, Chairman, ADT. “Paul’s distinguished leadership at State Farm, the largest insurer of homes in the U.S., will be instrumental to this long-term strategic partnership to spur innovation in preventative safety solutions for homeowners.”

“It’s my honor to join ADT’s Board of Directors as two industry leaders, with complementary services and customer bases, partner to enhance the homeownership experience through innovation in smart home technology and professional monitoring,” comments Smith. “Both ADT and State Farm deeply value innovation, providing remarkable customer experiences and helping customers live life confidently knowing their home is secure. State Farm looks forward to advancing this pivotal alliance.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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