State Auto Insurance Joins Roost’s Home Telematics Program

State Auto will have access to a variety of Roost Smart Sensors, including the Roost Smart Battery and the Roost Smart Water Leak and Freeze Detector.

(Image source: Roost.)

Roost, a provider of home telematics solutions to the insurance industry, has announced that State Automobile Mutual Insurance Company (Columbus, Ohio), has joined as the first insurance carrier partner of Roost’s (Sunnyvale, Calif.) Home Telematics Program (HTP). In partnership with Willis Towers Watson, and other industry leaders, the HTP is working to apply advanced analytics to reveal meaningful insights into the effect of home installation of Roost smart sensors on fire and water loss mitigation as well as customer engagement, according to a Roost statement. The launch of HTP was announced in May 2017.

Jason Berkey, SVP Personal Lines, State Auto.

“We are thrilled to welcome State Auto, our first announced partner, into this exclusive industry group of insurance leaders looking to achieve unique insight into the impact of home telematics,” comments Roel Peeters, CEO, Roost. “By bringing together data from all HTP members we are working to expand objective understanding of the growing impact and importance of smart sensor devices in homes.”

“Members will also learn best practices for communicating with policyholders and deploying low cost and easy to install smart home devices,” Peeters continues. “These devices help mitigate loss and enable valuable engagement between insurers and their valued customers.”

As a participant carrier group, State Auto will have access to a variety of Roost Smart Sensors, including the Roost Smart Battery (for smoke alarms) and the Roost Smart Water Leak and Freeze Detector, the vendor reports. The devices deliver notifications to customers’ smartphones when a suspected water leak or fire event occurs.

“In our digital transformation, it is natural to expand the usage of the smart devices that are appearing more and more in homes today,” comments Jason Berkey, Senior VP Personal Lines, State Auto. “The HTP is a timely solution to deepen our digital connection with our policyholders as we tap into the power of these smart sensors to both mitigate loss and improve our pricing accuracy.”

Roel Peeters, CEO, Roost.

Roost describes its Smart 9V Battery as a simple retrofit solution that transforms existing smoke alarms into smart alarms. “If the alarm sounds and no one is home, a smartphone notification is delivered,” a Roost statement explains. The Roost Smart Water Leak and Freeze Detector is designed to sense water leaks as well as humidity and freezing temperature situations. The device can be located in places around the home most prone to water leaks such as sinks, hot water heaters, toilets and various appliances. It then delivers smartphone alerts via the Roost app to help minimize water damage and loss. These Wi-Fi enabled smart sensors, don’t require a hub and set up in less than five minutes, according to Roost.

Changing the Way Insurers Engage with Policyholders

Roost pitches its devices as a way insurers can change the way they engage with policyholders while also mitigating the risks of fire and water-damage claims.

“Roost has always demonstrated a singular commitment to helping the insurance industry incorporate Home Telematics to better meet policyholders’ needs,” adds State Auto’s Berkey. “With their strategic focus on the insurance industry, it is no surprise that they should be the company to lead the charge for the HTP.”

Roost Launches Second Generation of Its Smart Home Products

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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