Startup Branch Insurance Launches Reciprocal Exchange in Ohio

The first reciprocal exchange launched in Ohio in 75 years is intended to further disintermediate the insurance value chain, creating even less expensive insurance for its members.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.