Southern Farm Bureau Life Adopts AlphaTrust e-Sign from iPipeline

Accommodating customers’ desire to e-sign in face-to-face meetings accelerated SFBL’s straight-through processing by eliminating signature delays and streamlining policy servicing.

(Replica of Bernini’s equestrian statue of Louis XIV at Splendors of Versailles exhibit, Jackson, Miss. Image credit: Lanz.) 

Southern Farm Bureau Life (SFBL; Jackson, Miss.) has adopted iPipeline’s (Exton, Pa.) AlphaTrust e-Sign to enhance customer experience for policy servicing. SFBL’s decision to implement AlphaTrust e-Sign was based on the customer’s ability to e-sign with greater security within SFBL’s platform versus a third-party website, automatic signature notifications, private labeling, and price competitiveness, according to an iPipeline announcement.

“The AlphaTrust e-Sign integration resulted in unexpected advantages for us,” comments Charlie Allen, CTO, Southern Farm Bureau Life. “We rapidly realized most of our customers wanted to e-sign in face-to-face meetings. This accelerated our straight-through processing by eliminating signature delays and streamlining policy servicing—a win-win for us and our customers.”

The iPipeline solution’s automatic generation of e-Sign notifications was another factor in SFBL’s decision, according to Allen.  “It notifies us when all parties have completed their signatures and eliminates a manually executed verification process,” he says. “Having AlphaTrust e-Sign integrated into our platform is a big plus for us. We have substantially improved our customer journey and anticipate extending the value of AlphaTrust e-Sign throughout our selling and servicing process.”

Tim Wallace, CEO, iPipeline.

Addressing Customers Security Concerns

“Despite what many may think, all e-Signature products are not created equal,” comments Tim Wallace, CEO, iPipeline. “One of the barriers to customer adoption is leaving the security of the carrier’s website to e-Sign at a third-party destination.  This kind of experience can create security concerns for customers. AlphaTrust e-Sign has an outstanding API, and we fully embed e-Sign within the carrier’s site. We also do not force co-branding on our customers and recognize their need to uniquely brand the e-Sign experience.  All these capabilities add up to make AlphaTrust e-Sign a highly attractive and competitive product in today’s marketplace.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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