Southern Farm Bureau Adopts Guidewire Policy, Data and Portal Applications

With the addition of PolicyCenter, DataHub, InfoCenter, Gateway Portal and Quote and Buy Portal for Policyholders, the insurer is now a full InsuranceSuite customer.

(Fountain in Ridgeland, Miss., home of Southern Farm Bureau. Source: City of Ridgeland.)

Southern Farm Bureau Casualty Insurance Company (Ridgeland, Miss.) has selected Guidewire Software (Foster City, Calif.) products for core processing, data and analytics, and digital engagement. Having deployed Guidewire’s ClaimCenter and BillingCenter applications in 2014, the added systems make the insurer a full Guidewire InsuranceSuite user. Insurer has selected Ernst & Young LLP (EY, London), a Guidewire certified partner, to lead the implementation.

Geoff Mercer, SVP, Technology, Southern Farm Bureau.

Geoff Mercer, SVP, Technology, Southern Farm Bureau.

Southern Farm Bureau has selected Guidewire PolicyCenter and Rating Management as its underwriting, rating, and policy administration platform. The insurer has also chosen Guidewire’s DataHub and InfoCenter as its enterprise-wide data management and business intelligence solution; and Guidewire Gateway Portal for Agents and Quote and Buy Portal for Policyholders to enhance the digital experience of its agents and customers, according to a Guidewire statement.

Southern Farm Bureau completed its initial deployments of ClaimCenter and BillingCenter in May 2014. The company is currently completing its rollout of BillingCenter for all lines of business across its six regional companies in Florida, South Carolina, Arkansas, Mississippi, Colorado, and Louisiana, and will implement PolicyCenter for its farm, personal auto and property lines of business in those states, the vendor reports.

Better Understanding Markets and Enhancing Service

“We are excited to continue our partnership with Guidewire through the selection and implementation of PolicyCenter and its Data and Digital products to help to better understand our markets and enhance the service we provide,” comments Geoff Mercer, SVP, Technology, Southern Farm Bureau. “We are looking forward to all of the benefits we will receive from running these modern systems that complement our previous investments in ClaimCenter and BillingCenter.”

Guidewire describes the advantages of the new systems to Southern Farm Bureau as follows:

  • Benefit from a suite of smartly integrated systems built on a modern technology platform designed to grow and change with its business;
  • Improve the ease of doing business for staff through the deployment of self-service options that will enable them to access reports and conduct queries independently;
  • Empower agents and policyholders with quoting and policy management capabilities; and
  • Improve market responsiveness and lower total cost of ownership.

“The EY team first started working with Southern Farm Bureau on its ClaimCenter program deployment, and we are thrilled to continue on with the company’s next phase of core system transformation,” comments Brajesh Kumar, Principal, Ernst & Young LLP. “We look forward to very successful PolicyCenter, Rating and Digital implementations.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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