Smart Harbor and Vindati Combine Forces to Help Agents Grow Commercial Book

The partnership aims to enable agents to offer business prospects and customers a guided, personalized mobile shopping experience and access to the highest quality insurance carriers.

(Image source: Smart Harbor homepage.)

Smart Harbor, a Columbus, Ohio-based provider of digital technology solutions for insurance agents, today announced that it will integrate its smart forms product, Smart Producer, with New York-based MGA Vindati’s insurtech platform to provide instant, customizable and bindable quotes. The companies pitch the combination of Vindati’s business insurance products and technology, and Smart Harbor’s mobile and digital marketing capabilities as giving agents the ability to grow their commercial lines book of business quickly and easily.

Jason Walker, Managing Partner, Smart Harbor.

Vindati currently offers Builders Risk, Contractors Equipment, Cargo, Scheduled Commercial Property and Farm/Ranchowners Packages all from A.M. Best A rated carriers. Its platform, which provides an end-to-end digital experience, enables agents to quote, bind and issue for customers online in real-time. Vindati also plans to add Motor Truck Cargo and Construction/Transportation packages and can quickly stand up new products based on the seamless design of its solution.

By combining Smart Harbor and Vindati solutions into one seamless ecosystem, agents will be able to offer business prospects and customers a guided, personalized mobile insurance shopping experience and access to the highest quality commercial insurance companies, a joint statement asserts. Agencies will also be able to use Smart Harbor’s website, digital content, email marketing, social media and SEO services to target new markets and generate leads for these new insurance products.

“Most of the agencies we work with are looking to expand their commercial lines book, and a key component is the ability to offer an on-demand mobile shopping and service experience for small businesses,” comments Jason Walker, managing partner of Smart Harbor. “We’re very excited about our partnership with Vindati, enabling us to bring quality niche products to our customers and new opportunities for them to differentiate their agencies online in ways that leverage their brands, unique customer service approaches and relationship with clients.”

Right Products to the Right Customers at the Right Time

“Business insurance is an expanding market,” comments Hugh Burgess, CEO, Vindati. “It’s also becoming more transactional, so it’s important to leverage technology and data to deliver the right products to the right customers at the right time.”

“We’re focused on bringing together leading technology and integrated data and analytic tools in ways that are easily integrated into agents’ existing business and workflows that reduce the time and complexity it takes to complete underwriting and get a bindable quote,” Burgess adds. “Our goal is to enable agencies to win more new business through an end-to-end digital experience.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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