Smart Communications Integrates SmartCOMM with Casenet’s TruCare

The combined offering lets health plans deliver highly personalized communications to members and providers across preferred channels, while managing these variations through a single template.

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Smart Communications (Elstree, Herts, U.K.), a provider of customer communication management solutions, has announced that it will integrate SmartCOMM, its flagship technology solution, with TruCare, Casenet’s (Boston) population health and care management platform. The vendors say that the combined offering enables health plans to deliver highly personalized communications to members and providers across the multiple channels they prefer, while managing these variations through a single template.

Peter Masanotti, CEO, Casenet.

SmartCOMM is designed to help organizations create, manage and deliver personalized customer communications, with the objective of enhancing the customer experience and providing enterprise organizations with a faster, more cost-effective approach, according to Smart Communications. As a single solution for utilization, case and disease management, the TruCare platform allows payers to implement, coordinate and manage clinical, wellness and quality programs in a single application, according to Casenet. The vendors characterize the integrated SmartCOMM/TruCare solution as a unique approach to meet the challenge of communications in the healthcare industry, enabling leading healthcare organizations to drive multi-channel conversations with patients and providers while minimizing template management and tightening compliance controls.

“We’re always looking for partners to extend our capabilities and enhance the member and provider experience, while creating operational efficiencies for our clients,” comments Peter Masanotti, CEO, Casenet. “With Smart Communications, we offer an integrated, cloud-based enterprise correspondence solution that enables organizations to scale their personalized customer communications more efficiently.”

George Wright, CEO, Smart Communications.

Streamlining Communications, Scaling Conversations

“Every email, text message, every letter sent, even every policy statement is part of the larger ongoing conversation between members and providers,” stated George Wright, CEO at Smart Communications. “The conversations between health plans and their members and providers have the potential to break down due to the sheer size and complexity of the messaging – more channels, more touchpoints, more regulations. Together with Casenet, health plans now have a way forward to streamline communications and scale conversations.”

Digitizing Insurance Customer Communications: A Conversation

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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