(Hatfield House in Hertfordshire, home of Smart Communications. Photo credit: Allan Engelhardt.)
Smart Communications (Elstree, Herts, U.K.), a provider of cloud-enabled enterprise customer communications management solutions, has named Leigh Segall Chief Marketing Officer (CMO).
As the leader of the vendor’s marketing team, the former InnerWorkings CMO is charged with overseeing the planning, development and execution of the organization’s strategic marketing program. Segall’s role will be instrumental in scaling the company’s growth in new and existing markets, and broadening its global industry reach, according to a Smart Communications statement.
Segall has over 12 years’ experience leading marketing, technology and software businesses, and has extensive expertise in marketing complex software solutions to improve productivity and effectiveness, as well as supporting sales teams to exceed both growth and revenue targets, Smart Communications reports. Previously Leigh held the position of CMO at InnerWorkings, a Chicago-based global marketing execution firm serving Fortune 500 companies. Previously, Leigh was VP Marketing at Leapfrog Online, Principal at Accelerated Marketing Strategies, and CMO at SAVO, the leading provider of Sales Enablement solutions, where she built and oversaw its consulting practice.
“Leigh’s appointment is another validation of our commitment and leadership in the industry,” comments George Wright, CEO, Smart Communications. “As we begin our first year as an independent company, we are poised for unparalleled growth and innovation. Leigh’s vision and in-depth understanding of the enterprise marketing landscape will be invaluable as we continue to define and lead the next generation of cloud-enabled customer communications management.”
Real-Time, Relevant Conversations
“Driving business value through real-time, relevant conversations between companies and customers has never been more challenging due to the complexity and volume of channels, content, and touchpoints inside today’s enterprise organizations,” comments Segall. “I’m excited to join George and the Smart Communications team as we deliver the industry-leading solution to this growing challenge.”