Singlife with Aviva Rebrands as Singlife

The change aims to help cement the entity as a Singapore-grown company and build its brand as one born in Singapore with regional ambitions.

Anthony R. O’Donnell //

(New Singlife logo. Source: Singlife with Aviva/Singlife.)

Singlife with Aviva has announced that from 1 January 2023, the company will be known as Singlife.

A statement from the company describes the rebranding as a natural part of the progression of the new company formed by the merger between insurtech start-up Singlife and Aviva Singapore on 1st January 2022. “The change will help cement the company as a Singapore-grown company and build its brand as one born in Singapore with regional ambitions,” the statement adds.

Singlife says there will be no disruption to its services and commitment to customers in Singapore as a result of its renaming. The company stresses that all policies and financial advisers will remain unchanged, with the exception of procedural and legal references to the updated brand name and logo in the future.

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Anthony O'Donnell

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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