Signal Iduna Uses TomTom Telematics for Behavior Based Policyholder Discounts

The German insurer’s sijox brand offers the My Mobility insurance package, which offers discounts to drivers who use TomTom’s LINK 100 device to share data on driving behavior.

(Photo credit: Kevin Lyons.)

Signal Iduna Group (Dortmund and Hamburg, Germany) has signed a deal with TomTom Telematics (Amsterdam) to support a new car insurance policy marketed by the insurer’s sijox brand. The AppDrive powered by TomTom product uses a smartphone app to provide feedback on driving performance to help increase road safety awareness for young drivers, according to a TomTom statement.

Thomas Schmidt, Managing Director, TomTom Telematics.

Thomas Schmidt, Managing Director, TomTom Telematics.

Using TomTom’s LINK 100 device, AppDrive powered by TomTom supplies data related to driving patterns, including braking, steering and acceleration, to a driver’s smartphone. Policyholders using the app get an immediate discount on the sijox My Mobility insurance package, and the longer that policyholder demonstrates responsible driving, the discount will increase – providing an incentive to drive both more safely and efficiently, according to TomTom.

Policyholders can install LINK 100 by plugging it into their car’s diagnostic port. Once the device is installed, driving behavior is reported without communicating the policyholder’s location to the insurer.

“We are delighted that a leading insurance provider like Signal Iduna has chosen TomTom Telematics to develop innovative new products,” comments Thomas Schmidt, managing director, TomTom Telematics. “Our technology continues to help our partners in the insurance and motor industry offer a new generation of young drivers the tools to identify areas of risk, and make adjustments to improve their road safety.”



Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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