Shift Technology Reinforces Decisioning Solutions with Addition of Gen AI

The integration of generative AI into the vendor’s solutions results in significant improvements in decision-making speed and accuracy across underwriting and claims.

(Image credit: Adobe Stock.)

Shift Technology (Paris/Boston), a provider of AI-powered decision optimization solutions for the global insurance industry, has announced the integration of generative artificial intelligence (Gen AI) functionality across its suite of products. These new capabilities deliver targeted, accurate insights and context to the risk detection and investigation processes, resulting in significant improvements in decision-making speed and accuracy across underwriting and claims, according to a Shift statement. Users of Shift Claims Fraud Detection, Shift Subrogation Detection, Shift Improper Payment Detection, and Shift Underwriting Risk Detection can take immediate advantage of the added benefits provided by generative AI in identifying suspicious behavior across the policy and claims lifecycle as well as uncovering subrogation/recovery opportunities, the vendor statement says.

Eric Sibony, Chief Scientist and Chief Product Officer, Shift Technology.

In its announcement about the new capabilities, Shift explains that Gen AI models analyze patterns in large data sets to generate new content, including text, images and other types of media. Large language models (LLMs) are a type of generative AI used to understand and produce text-based content. Shift notes that its LLMs are further trained by Shift’s proprietary “insurance knowledge layer,” derived from data and context specific to the insurance industry as well as information unique to individual insurers. Incorporating Gen AI into existing solutions allows insurers to harness its benefits without requiring significant investments in new projects, the vendor explains.

Shift reports that it has been using LLMs in its products since 2020, and has been advancing its generative AI work with insurance clients since early 2023. The vendor says that these capabilities are delivered via the company’s Generative AI Service Architecture that it says serves as a robust, service-based document processing pipe which increases document processing accuracy, speed and consistency. Shift’s generative AI capabilities are developed in partnership with and supported by Microsoft Azure OpenAI Service for Insurance, in order to ensure the enterprise-grade scalability, security, and reliability required by insurers.

“What generative AI can do ‘out-of-the-box’ is truly impressive, but the results may be too generic or lack context when applied to the challenges of a specific industry, especially one as nuanced as insurance,” explains Eric Sibony, Chief Scientist and Chief Product Officer, Shift Technology. “For use in our solutions, we not only provide the insurance industry experience and expertise required for the model to deliver results in context, but also develop the highly focused data sets for it to analyze. This approach best reflects the needs of each customer and helps to maximize alignment to their own unique business cases.”

Arnaud Grapinet, Chief Data Scientist, presenting Shift’s generative AI capabilities at InsureTech Connect (ITC) Vegas 2023. (Click to enlarge.)

Shift notes that, since its founding, it has pioneered the use of AI, including machine learning, natural language processing, optical character recognition and various other methods, to drive efficiency and accuracy throughout key insurance processes. The vendor calls its recent adoption of generative AI into its solutions is a natural progression of its innovation and leadership in AI-powered insurance decisioning. Shift reports that its generative AI capabilities are focused on supporting the following use cases, as described by the vendor:

Fraud and Risk Detection: Generative AI excels at delivering analysis across complex and varied datasets, including structured and unstructured data, to improve accuracy in the detection and deliver targeted investigative guidelines.

Subrogation Detection: When used to support intelligent subrogation determination, Gen AI can analyze across datasets to more accurately identify subrogation opportunities across multiple exposure types.

Intelligent Document Summaries: Gen AI can quickly summarize large sets of documents such as notes, statements and medical records, and ask contextual questions which help detect risk more effectively and speed the investigation process.

Shift reports that it has observed results showing that integrating generative AI into the vendor’s algorithms delivers significant improvements in enabling the detection of claims fraud, underwriting risk and subrogation opportunities. For example, the vendor reports that insurers using its generative AI capabilities for subrogation detection are able to predict liability in 90 percent of claims with a prediction accuracy of near 100 percent, leading to faster and more accurate claims processing.

Generative AI capabilities are available now as an opt-in capability for customers of Shift’s fraud, risk and subrogation detection solutions. The vendor plans to integrate Gen AI into additional Shift products during early 2024.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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