Securian Launches Enhanced Retirement GPS Site for Mobile Devices

The site has been recast with responsive design to enable optimized use for any device, as well as a new retirement planning survey.

Securian Financial Group (St. Paul, Minn.) has launched a tablet-friendly version of its RetirementGPS.com, which is designed to help financial advisors prepare clients for developing retirement income planning strategies. The site has been recast with responsive design to enable optimized use for any device, as well as a new retirement planning survey.

“Advisors are looking for ways to start the retirement income conversation,” comments Kerry Geurkink, manager, Individual Annuity Marketing, Securian Financial Group. “They can visit RetirementGPS.com with their clients to help them shift focus from accumulation to developing a retirement income strategy.”

Kerry Geurkink, Manager, Individual Annuity Marketing, Securian Financial Group.

Kerry Geurkink, Manager, Individual Annuity Marketing, Securian Financial Group.

The site is a component of Securian Financial’s Retirement GPS program, which is designed to support advisor conversations with clients about annuities and explore retirement concepts, including risks, such as inflation and longevity; questions to consider when developing a retirement plan; identifying sources of income for retirement; and how to keep finances on course throughout retirement, according to a Securian statement.

Tools and resources

The Securian Retirement GPS site offers financial advisors and their clients tools and resources, including the following, according to the statement:

  • A survey on the page allows visitors to answer retirement questions and immediately see how their responses compare to others.
  • The Destination Retirement brochure and workbook helps clients develop realistic retirement income strategies.
  • The site also offers an educational Guide to Understanding Variable Annuities, which can be an important component of an individual’s retirement strategy.

“Advisors expect annuity providers to help them shape the retirement income conversation,” Geurkink adds. “RetirementGPS.com is to a great place start the conversation about preparing for financial security for the long run.”

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

Leave a Comment

(required)